Thank you for waiting 
Here are several options we know will help.
You can take these 2 courses from our latest Ecommerce minidegree to sharpen up on nearly all the topics you need help with:
- https://cxl.com/institute/online-course/facebook-ads-ecommerce/
- https://cxl.com/institute/online-course/google-ads-ecommerce/
In 2 hours, you’d have everything you need to be ready with strategies and examples in your interview.
You can also read these blogs to get some case studies and examples in mind when you have extended discussions with potential employers.
- https://cxl.com/blog/facebook-vs-adwords-optimization/
- https://cxl.com/blog/case-study-how-we-improved-landing-page-conversion/
- https://cxl.com/blog/role-seo-growth/
- https://cxl.com/research-study/urgency-ecommerce-product-page/
Learn how to execute on specific tasks by skimming these playbooks in case potential employers ask if you know how to do X or Y. If you get stuck later, we will always be here to help you.
Step-by-step playbooks for you:
- Start a Facebook ad campaign by @alysse_phipps at Paid Search Magic
- Use Facebook for Marketing - Collection of playbooks on Facebook marketing.
- Analyze Facebook ads performance
- Build a retargeting campaign
- Use retargeting in paid ads - Collection of playbooks on retargeting 101.
- Set up remarketing campaigns on Facebook
- Identify your CRO program's KPIs by UX & CRO Expert @boagworld
- Decide your Facebook KPI
- Set KPIs for content marketing by founding community member @Andreea_Macoveiciuc
- Reach Your Target Audience on Facebook by UX & CRO Expert @boagworld
- Build and explore Your Target Audience - Collection of playbooks on exploring your target audience.
- Master Facebook ad targeting
- Add Facebook Pixel Tag in GTM by @leandro_griboff of Dynamic Data
- Install the Facebook pixel and events on your site
- Build a targeting strategy for Facebook Ads
- Increase digital ad conversion rates with “scent” by CXL Expert @alex_birkett
- Increase conversions by adjusting your copy
- Increase ecommerce sales, one of our essential Instructions to Hit Top 10 Goals playbooks.
- Create a marketing funnel by responding to customer behavior
- Create a demand funnel by founding community member @tyler_durman
- Track a funnel on GA
- Use custom audience targeting for display campaigns by community expert @amy_hebdon
- Target Facebook ads to competitor's audience
- Setup Custom Audiences on Facebook by founding community member @sandeep_bansal
- Set objectives for a Google Ads strategy
- Create a strategic messaging plan for ad extensions in Google Ads by community expert @amy_hebdon
- Set a marketing advertising budget
After going through the resources we’ve hand-selected to give you a strong start, let us know what you think or questions you have by commenting here anytime. We’re always here to help
Good luck, and let us know how your interview goes.