Recapture your prospective customers’ interest in a product.
Set a goal for your retargeting campaign.
Choose whether a pixel based or list based retargeting campaign will help you reach your goal.
Identify the portion of your audience you want to retarget, based on their past activity on your website.
If you picked a pixel based retargeting campaign, set up a tracking pixel on your website.
If you are conducting a list based campaign, gather your segmented audience’s email addresses from your CRM’s database.
Create a promotional offer for your campaign that highlights a product that your specific audience has shown interest in, based on their past browsing activity on your site.
Design an engaging ad image or video, ad copy, and CTA for your campaign’s retargeting ad that fit your brand voice and appeal to your target audience.
Select your preferred ad network for your campaign, such as Google Ads or Facebook Ads, or a retargeting platform such as AdRoll or ReTargeter.
Upload your prepared ad and input your selected audience, destination URL, ad budget, and duration into your ad network to begin a new retargeting campaign.
Track and monitor your campaign results, including metrics such as CTR, conversion rate, and ROI.