Use Facebook for Marketing

[CXL (CXL Playbooks)]

18 Playbooks

Create customer segments for Facebook ads

Create custom audiences to target potential buyers effectively with Facebook ads.

A/B test Facebook ad creatives

A/B test Facebook ad creatives to find out which combination your audience engages with the most and optimize ad spend ROI.

Get more FB Messenger subscribers

Build your subscribers list and interact with customers to generate revenue.

A/B test Facebook ad campaigns

Improve your Facebook ad campaign performance reliably and consistently and boost your ROI on ad spend.

Create a Facebook business page

Represent your brand, attract new leads, and engage with followers.

Facebook Ads playbooks

3 Playbooks

A/B test Facebook ad interests and behaviors

Improve your ad performance and increase ROI on ad spend.

Start a basic FB advertising account

Create a Facebook Ads Manager account to start advertising on Facebook.

Segment customers for Facebook Ads

Reach your target audience and bring in quality leads to help the business achieve marketing and sales objectives.

Define target audience on Facebook

Use different targeting methods and criteria to find the right audience for your Facebook Ads.

Organize a Facebook Campaign

Easily manage your advertising efforts and optimize your campaigns.

Create evergreen content for Facebook

Increase content ROI and Facebook engagement.

Define your Facebook campaign goals

Achieve business goals and KPIs with your Facebook campaign.

Decide your Facebook KPI

Define the metrics for your Facebook activities to improve the overall performance of your Facebook marketing.

Create Facebook ads with lookalike audiences

Use lookalike audiences to scale your Facebook ad campaigns, increase your sales, and generate additional Facebook fans.

Use Facebook for market research

Understand your customer’s pain points and boost engagement.

Audit Facebook Ads

Improve your Facebook advertising performance.