Create a funnel that lets you see the drop-off rate and funnel conversion rate.
For example, to set up a checkout funnel for ecommerce, choose the Make a payment goal under revenue.
In our checkout funnel example, we will name it Checkout funnel.
Find out the last page that customer visits in the checkout, the page after successful purchase. For most websites, that’s the thank you page.
If the last page is always the same, choose equals to. If the last page varies, use either Begins with or Regular expression.
In this example, we will set up a checkout funnel. You can find the correct URL for each step or page by going through the funnel yourself. When done, click save.
Below is an example of what a funnel with multiple steps would look like.