Build and explore Your Target Audience

[CXL (CXL Playbooks)]

27 Playbooks

Identify your online target audience

Use the findings to build a website relevant for your customers.

Carry out effective persona research

Improve your marketing, conversions, and sales.

Research the target audience for a campaign

Understand your target audience to better inform your marketing strategy and increase conversions.

Define Your Target Audience

3 Playbooks

Define target audience's purchasing barriers

Understand sales objections and increase sales.

Define your ideal customer profile

Sharpen and focus your sales and marketing efforts.

Define buyer personas

Outline similar characteristics among customers for easy targeting in an ad-heavy market.

Measure your customers' satisfaction

Determine the quality of your customer experience.

Reach target audience

15 Playbooks

Identify customer touchpoints after purchase

Improve customer engagement.

Identify customer touchpoints before purchase

Improve your customer journey and boost conversions.

Map the Buyer's Journey for B2B Customers

Increase traffic, lead conversions, and customer advocacy by writing and using stage-appropriate content.

Optimize B2B Buyer's Journey

Improve and shorten sales cycles by adapting touchpoints to deliver a better user experience.

Map your customer journey

Remove friction and improve sales or conversion rates.

Identify customer touchpoints during purchase

Improve the customer experience.

Reach Your Target Audience on Facebook

Connect with the right group of users who are more likely to turn into customers.

Reach a target audience through influencers

Build brand awareness.

Reach your target audience on Instagram

Connect with people who are more likely to turn into customers.

Reach your target audience with online events

Improve your brand awareness and build relationships.

Reach your target audience with paid ads

Get the most ROI out of your ad spend.

Reach target audience with product catalogs

Help your customers make a purchase decision.

Set up a survey

Deliver accurate insights about your customers, prospects, or other stakeholders.

Identify and map customer journey touchpoints

Improve retention, increase sales conversion, and cultivate brand loyalty.

Reach your target audience on Twitter

Engage leads and boost conversions.

Segment target audience

Deliver more relevant and effective content and communications to your prospects and customers.