CXL Marketing Playbooks

Build and explore Your Target Audience

All-access step-by-step playbooks Strategy

marketing, strategy, target-audience, hub

CXL (CXL Playbooks) March 23, 2022, 11:23pm #1

27 Playbooks

Identify your online target audience Strategy

Use the findings to build a website relevant for your customers.

Carry out effective persona research Strategy

Improve your marketing, conversions, and sales.

Research the target audience for a campaign Strategy

Understand your target audience to better inform your marketing strategy and increase conversions.

Define Your Target Audience Strategy

3 Playbooks https://community.cxl.com/t/1815 https://community.cxl.com/t/1653 https://community.cxl.com/t/250

Define target audience's purchasing barriers Strategy

Understand sales objections and increase sales.

Define your ideal customer profile Strategy

Sharpen and focus your sales and marketing efforts.

Define buyer personas Strategy

Outline similar characteristics among customers for easy targeting in an ad-heavy market.

Measure your customers' satisfaction Strategy

Determine the quality of your customer experience.

Reach target audience Strategy

15 Playbooks https://community.cxl.com/t/1724 https://community.cxl.com/t/1857 https://community.cxl.com/t/229 https://community.cxl.com/t/65 https://community.cxl.com/t/1294 https://community.cxl.com/t/1821 https://community.cxl.com/t/463 https://community.cxl.com/t/1591 https://community.cxl.com/t/468 https://community.cxl.com/t/1638 https://community.cxl.com/t/1938 https://community.cxl.com/t/1696 https://community.cxl.com/t/1460 https://community.cxl.com/t/1284 https://communi…

Identify customer touchpoints after purchase Strategy

Improve customer engagement.

Identify customer touchpoints before purchase Strategy

Improve your customer journey and boost conversions.

Map the Buyer's Journey for B2B Customers Strategy

Increase traffic, lead conversions, and customer advocacy by writing and using stage-appropriate content.

Optimize B2B Buyer's Journey Strategy

Improve and shorten sales cycles by adapting touchpoints to deliver a better user experience.

Map your customer journey Strategy

Remove friction and improve sales or conversion rates.

Identify customer touchpoints during purchase Strategy

Improve the customer experience.

Reach Your Target Audience on Facebook Strategy

Connect with the right group of users who are more likely to turn into customers.

Reach a target audience through influencers Strategy

Build brand awareness.

Reach your target audience on Instagram Strategy

Connect with people who are more likely to turn into customers.

Reach your target audience with online events Strategy

Improve your brand awareness and build relationships.

Reach your target audience with paid ads Strategy

Get the most ROI out of your ad spend.

Reach target audience with product catalogs Strategy

Help your customers make a purchase decision.

Set up a survey Strategy

Deliver accurate insights about your customers, prospects, or other stakeholders.

Identify and map customer journey touchpoints Strategy

Improve retention, increase sales conversion, and cultivate brand loyalty.

Reach your target audience on Twitter Strategy

Engage leads and boost conversions.

Segment target audience Strategy

Deliver more relevant and effective content and communications to your prospects and customers.

Increase your ROAS

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