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CXL Marketing Playbooks

UX Usability playbooks

marketing, ux, usability, hub

CXL (CXL Playbooks) March 23, 2022, 11:22pm #1

27 Playbooks

Make your website intuitive to use Playbooks

Promote user loyalty and improve conversions.

UX Accessibility Playbooks

3 Playbooks

Test your website's accessibility Playbooks

Make your website accessible to more visitors.

Improve website readability Playbooks

Increase user engagement.

Convince others of the value of accessibility Playbooks

Improve SEO and UX on your website and expand its reach.

UX - Form design Playbooks

3 Playbooks

Improve error messaging Playbooks

Use error messages’ copy to gain better customer retention, brand image and loyalty.

Implement best practices in form design Playbooks

Avoid leaving money on the table and gain quick wins by implementing form design tactics that work.

Optimize password authentication Playbooks

Reduce friction to improve user experience.

Manage attention with UX Playbooks

4 Playbooks

Audit your website for cognitive load Playbooks

Improve user experience on your website.

Simplify your website design Playbooks

Improve your website’s visual appeal to generate more conversions.

Use visual cues to improve usability Playbooks

Lead visitors towards decisive areas of your landing page and increase conversions.

Use imagery to control attention Playbooks

Provide value to improve conversions and UX on your website.

Mobile Usability Playbooks

2 Playbooks

Improve mobile usability Playbooks

Increase conversions and sales on mobile devices.

Fix mobile navigation issues with dynamic heatmaps & recordings Playbooks

Improve user experience.

UX Navigation playbooks Playbooks

4 Playbooks

Use visual hierarchy to improve UX Playbooks

Attract and retain attention, and influence purchase decisions.

Optimize your website IA for UX Playbooks

Create a structure and design that balances users’ desires with business needs.

Optimize your internal site search Playbooks

Make it easier for users to find products that match their buying intent, to increase sales.

Optimize tabbed navigation Playbooks

Organize your content and structure navigation to tell your visitors where they are, what is available to them and how to access it, using tabs.

Usability patterns Playbooks

4 Playbooks

Make payment easier with digital wallets Playbooks

Boost mobile conversion rates and speed up your mobile checkout process.

Make check-out easier Playbooks

Make the buying process as simple and intuitive as possible.

Design your website's homepage Playbooks

Show your brand identity and make a good impression.

Make a carousel more usable Playbooks

Improve the UX and accessibility of carousels on your website.

Increase ecommerce sales

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