Increase ecommerce sales

[boagworld (Paul Boag)]

@Goals

• You’ve saturated your existing target market.
• Your current target market isn’t very engaged.
• Most of your products aren’t quite what your audience is looking for.
• Customers tend to buy only one or two products at a time.
• People forget that you exist as a solution to their problems.

Another common reason is that a competitor is either cheaper or makes buying simpler somehow. This is where making improvements to the user experience of the purchasing process is important. People will pay a premium for a simple life. Take a look at the playbooks on usability for advice on how to achieve this.