UX Engagement playbooks

[CXL (CXL Playbooks)]

26 Playbooks

Engage users on your website

Engage website users by providing spaces for comments, sharing, and referral, while strategically creating content to maintain interest.

UX Content engagement

4 Playbooks https://community.cxl.com/t/985 https://community.cxl.com/t/1793 https://community.cxl.com/t/1802 https://community.cxl.com/t/1811

Design an effective blog

Create a greater feeling of trustworthiness and professionalism in consumers.

Connect with the user through written content

Boost engagement and trust.

Use video to increase engagement

Increase site engagement, time-on-page, and conversions.

Use text formatting to improve content comprehension

Increase content comprehension, shares, and number of readers.

UX Design engagement

10 Playbooks https://community.cxl.com/t/536 https://community.cxl.com/t/400 https://community.cxl.com/t/1037 https://community.cxl.com/t/1211 https://community.cxl.com/t/596 https://community.cxl.com/t/1500 https://community.cxl.com/t/1502 https://community.cxl.com/t/1907 https://community.cxl.com/t/1733 https://community.cxl.com/t/1665

Make a first impression with visual design

Ensure that users do not immediately bounce from your website by grabbing and holding their attention in the crucial first few seconds of a visit.

Run a visual engagement study

Validate the design directions of web pages by ensuring users see your critical messaging and calls to action.

Increase engagement with emotional design

Encourage conversion by stimulating an emotional connection through the use of copy and design.

Create a luxurious user experience

Align design elements to your brand and business goals to increase users’ perceived value of your offer.

Optimize the above-the-fold section

Improve your above-the-fold section and encourage users to scroll.

Connect with users through imagery

Communicate the benefits of your offering and its relevancy to users through the use of compelling and well-positioned imagery.

Optimize your design for performance

Increase search rankings, engagement, and sales. How the design looks will impact performance as much as how it is coded.

Increase engagement with emotional design v2

Encourage conversions through the use of copy and design.

Make a first impression with visual design by Paul Boag

Reduce bounce rates and improve visitor retention.

Run a visual engagement study v2

Ensure users see your critical messaging and calls to action.

UX interactions

4 Playbooks https://community.cxl.com/t/14 https://community.cxl.com/t/1067 https://community.cxl.com/t/1777 https://community.cxl.com/t/1776

Use interactivity to increase engagement

Boost conversions and generate long term customer satisfaction.

Use animations for better UX

Improve user experience and engagement.

Improve engagement with chatbots

Increase user engagement.

Encourage commenting

Increase engagement, build trust, and gain audience insights.

Engagement on landing pages

3 Playbooks https://community.cxl.com/t/26 https://community.cxl.com/t/73 https://community.cxl.com/t/69

Create a value proposition for a landing page

Ensure your value proposition hits the mark on clarity, one of the most important parts of the conversion equation.

Choose visuals for your landing page

Make your visual assets impactful and original.

Add testimonials to your landing page

Increase credibility for your business and product by showcasing positive feedback from happy customers or clients.