Business benefits
Improve your market share and build a beachhead to use for further expansion.
Conduct market research to identify a pain point that was blocking your customers before they found your product.
Pick a market category that you think your product can dominate.
List the behaviors that customers usually expect from businesses in that category. Include the 4 Ps: Product, Price, Place, and Promotion.
Map a typical buyer experience cycle in the market category, using a buyer utility map.
| Purchase | Delivery | Use | Supplements | Maintenance | Disposal | |
|---|---|---|---|---|---|---|
| Customer productivity | 𐩒 | |||||
| Simplicity | 𐩒 | x | ||||
| Convenience | 𐩒 | x | ||||
| Risk | ||||||
| Fun and image | ||||||
| Environmental friendliness |
x: Utility space that the market currently focuses on.
𐩒: Pain point that blocks customer utility.
Sort the category behaviors you identified into themes and select 3-8 that you think show the most potential for giving you an advantage.
For example, something that annoys you, or something you want to change.