Get your team together and brainstorm ways that you can give a gift to your minimum viable market.
These might be resources, information, or stories.
Add the options to a spreadsheet with columns for Gift idea, Generosity, Connectivity, Eternity, and Score.
Use the gift prioritization matrix.
Does it give your market status and tell a valuable story? Does it alleviate boredom? Do competitors typically charge for or withhold this information?
Are you leaning on the knowledge and audience of people who influence your minimum viable market? Will the recipient share it with others?
Can it be turned into a series? Can this gift be repurposed forever? Is it still going to be viable five years from now; 50 years from now?
Shortlist gift options with the highest scores and decide which ones are feasible with your brand strategy.
Last edited by @hesh_fekry 2023-11-14T10:06:47Z