CXL Marketing Playbooks

Create an analytics Strategy

All-access step-by-step playbooks Analytics

marketing, strategy, analytics, hub

CXL (CXL Playbooks) March 23, 2022, 11:22pm #1

18 Playbooks

Create a data strategy Analytics

Make better business decisions and increase conversion rates.

Plan your SaaS data strategy Analytics

Get more value and insights from your SaaS data and make smarter and informed business decisions.

Identify and define analytics goals Analytics

10 Playbooks https://community.cxl.com/t/1489 https://community.cxl.com/t/1479 https://community.cxl.com/t/1480 https://community.cxl.com/t/1788 https://community.cxl.com/t/1417 https://community.cxl.com/t/1883 https://community.cxl.com/t/1390 https://community.cxl.com/t/1759 https://community.cxl.com/t/1438 https://community.cxl.com/t/209

Analyze your customer acquisition cost Analytics

Ensure your company is profitable and scalable.

Analyze Your Churn Rate Analytics

Decide on which formula to use and calculate the amount of customers canceling their subscription/product over a period of time

Analyze your customer lifetime value Analytics

Track the average lifetime value of your customers.

Analyze your cost per lead Analytics

Optimize your ROI.

Analyze your website's engagement metrics Analytics

Understand how visitors are engaging with your website content.

Analyze lead generation performance Analytics

Highlight opportunities to improve lead generation.

Analyze the performance of top products Analytics

Track the revenue your top products are driving and increase performance metrics.

Analyze qualified lead volume by channel Analytics

Make more informed marketing decisions.

Analyze your customer retention rate Analytics

Find and fix issues causing customer churn.

Analyze your website's organic traffic Analytics

Identify the audience that reached your website organically to gather enough insights to optimize your website.

Build and implement a data strategy Analytics

Maximize the value of data collection, processing and usage.

Find optimization potential in analytics data Analytics

Use Google Analytics data to identify improvements areas on your website and discover new marketing opportunities.

Get started with predictive analytics Analytics

Increase your conversion rate.

Build a propensity model Analytics

Use predictive modeling to decide the probability that your users can perform certain actions.

Understand your referral analytics Analytics

Combine qualitative and quantitative analytics to plan your future referral programs better.

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