Create an analytics Strategy

[CXL (CXL Playbooks)]

18 Playbooks

Create a data strategy

Make better business decisions and increase conversion rates.

Plan your SaaS data strategy

Get more value and insights from your SaaS data and make smarter and informed business decisions.

Identify and define analytics goals

10 Playbooks

Analyze your customer acquisition cost

Ensure your company is profitable and scalable.

Analyze Your Churn Rate

Decide on which formula to use and calculate the amount of customers canceling their subscription/product over a period of time

Analyze your customer lifetime value

Track the average lifetime value of your customers.

Analyze your cost per lead

Optimize your ROI.

Analyze your website's engagement metrics

Understand how visitors are engaging with your website content.

Analyze lead generation performance

Highlight opportunities to improve lead generation.

Analyze the performance of top products

Track the revenue your top products are driving and increase performance metrics.

Analyze qualified lead volume by channel

Make more informed marketing decisions.

Analyze your customer retention rate

Find and fix issues causing customer churn.

Analyze your website's organic traffic

Identify the audience that reached your website organically to gather enough insights to optimize your website.

Build and implement a data strategy

Maximize the value of data collection, processing and usage.

Find optimization potential in analytics data

Use Google Analytics data to identify improvements areas on your website and discover new marketing opportunities.

Get started with predictive analytics

Increase your conversion rate.

Build a propensity model

Use predictive modeling to decide the probability that your users can perform certain actions.

Understand your referral analytics

Combine qualitative and quantitative analytics to plan your future referral programs better.