Identify and define analytics goals

Free marketing playbooks

marketing, strategy, analytics, goals, hub

CXL (CXL Playbooks) March 23, 2022, 10:58pm #1

10 Playbooks

Analyze your customer acquisition cost Free marketing playbooks

Ensure your company is profitable and scalable.

Analyze Your Churn Rate Analytics

Decide on which formula to use and calculate the amount of customers canceling their subscription/product over a period of time

Analyze your customer lifetime value Analytics

Track the average lifetime value of your customers.

Analyze your cost per lead Free marketing playbooks

Optimize your ROI.

Analyze your website's engagement metrics Free marketing playbooks

Understand how visitors are engaging with your website content.

Analyze lead generation performance Free marketing playbooks

Highlight opportunities to improve lead generation.

Analyze the performance of top products Free marketing playbooks

Track the revenue your top products are driving and increase performance metrics.

Analyze qualified lead volume by channel Free marketing playbooks

Make more informed marketing decisions.

Analyze your customer retention rate Free marketing playbooks

Find and fix issues causing customer churn.

Analyze your website's organic traffic Analytics

Identify the audience that reached your website organically to gather enough insights to optimize your website.

Create an analytics Strategy

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