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CXL Marketing Playbooks

Identify and define analytics goals

marketing, strategy, analytics, goals, hub

CXL (CXL Playbooks) March 23, 2022, 10:58pm #1

10 Playbooks

Analyze your customer acquisition cost Playbooks

Ensure your company is profitable and scalable.

Analyze Your Churn Rate Playbooks

Decide on which formula to use and calculate the amount of customers canceling their subscription/product over a period of time

Analyze your customer lifetime value Playbooks

Track the average lifetime value of your customers.

Analyze your cost per lead Playbooks

Optimize your ROI.

Analyze your website's engagement metrics Playbooks

Understand how visitors are engaging with your website content.

Analyze lead generation performance Playbooks

Highlight opportunities to improve lead generation.

Analyze the performance of top products Playbooks

Track the revenue your top products are driving and increase performance metrics.

Analyze qualified lead volume by channel Playbooks

Make more informed marketing decisions.

Analyze your customer retention rate Playbooks

Find and fix issues causing customer churn.

Analyze your website's organic traffic Playbooks

Identify the audience that reached your website organically to gather enough insights to optimize your website.

Create an analytics Strategy

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