Visualize analytics data

[CXL (CXL Playbooks)]

15 Playbooks

Create effective Charts

4 Playbooks

Create an effective bar chart

Create a bar chart that is easy to interpret, polished, and impactful.

Create an effective line chart

Create a line chart that is readily interpretable and impactful.

Increase chart readability by reducing its cognitive load

Improve the effectiveness of a data visualization by making it easier for your audience to focus on the relevant information.

Create an effective scatterplot

Clearly show the strength of the relationship between two metrics for which multiple data points are available.

Consolidate source data in Google Data Studio

Visualize improved and useful source data.

Set custom dimensions in Google Data Studio

Find out how your primary marketing channels are performing.

Create an effective heatmap table

Find patterns in a metric using a simple visualization.

Present data visualisation

5 Playbooks

Identify the audience and goal for a data story

Create more effective presentations tailored to a core audience and outcome.

Establish the narrative and flow for a data story

Develop a logical and compelling flow for a data story to ensure your audience will find it engaging, memorable, and actionable.

Use imagery in a slide effectively

Incorporate images in a presentation to seamlessly reinforce your message.

Increase slide impact by reducing the cognitive load

Improve the clarity and impact of your presentation.

Rehearse a presentation to achieve maximum impact

Deliver a clear and effective presentation to your audience.

Use text as a data visualization

Increase the impact of key metrics and other singular data values.