Measure results for analytics purposes

[CXL (CXL Playbooks)]

9 Playbooks

Measure prospect acquisition and conversion

Get more insights into how to provide better value for your targeted prospects.

Measure the ROI of conversion optimization

Find what optimization strategies work for your business and predict bigger revenue shares from future campaigns.

Measure your relevant website traffic

Get a better sense of the number of ideal website visitors to understand if you are targeting the right audience.

Measure B2B lead generation

Increase your efforts of converting a bigger proportion of your prospects into quality leads.

Analyze A/B test results with GA

Go deeper with analysis, find more wins and have better data to make decisions.

Calculate LTV for subscription ecommerce

Calculate how much each subscriber is worth and budget your marketing spend more effectively.

Use GA's Measurement Protocol

Get more accurate data in your Google Analytics and improve analysis.

Create a calculated metric inside GDS

Calculate total conversions from multiple objectives in a single funnel step.

Identify key metrics in Google Analytics

Learn the most crucial metrics and reports, and use the insights to optimize your business and increase ROI.