CRO phase 6 - Monitoring

[CXL (CXL Playbooks)]

23 Playbooks

Do conversion attribution modeling

Optimize the effectiveness of your marketing mix.

Optimize customer value

Develop a comprehensive customer value optimization program.

Find corelative metrics for CRO

Find opportunities to optimize and activities that correlate with customer success for the metrics you’re optimizing for.

Ecommerce Monitoring

4 Playbooks

Use cart regeneration to reduce abandonment with Klaviyo

Increase your bottom line profit with a minimum investment.

Optimize emails for cart abandonment campaigns

Boost conversions and increase revenue by encouraging cart abandoners to return to your site.

Optimize cart abandonment campaigns

Boost sales from your abandoned cart segment.

Use an 80/20 optimization approach to abandoned cart email

Boost conversions from your abandoned cart customer segment using an effective email marketing strategy.

Optimize for Retention playbooks

5 Playbooks

Increase the customer lifetime value

Improve customer experience and increase your income stream.

Optimize for retention

Retain users at all lifecycle stages and improve customer lifetime value.

Prevent customer churn

Increase profits and build a community of loyal, repeat customers.

Optimize for customer lifetime value

Increase the number or recurring purchases by your most profitable customer groups.

Improve customer lifetime value

Increase your revenue from each customer and improve your ROI.

Reengage Customers

3 Playbooks

Treat bouncy traffic on your site

Understand the reasons for a high bounce rate and use the findings to improve your website performance.

Engage lost visitors with push notifications

Reach out to visitors who have dropped off your website with a nudge to take the desired action.

React to low bounce rates (less than 20%)

Remove significant reporting problems in GA by identifying and fixing duplicate page view and interactive GA event issues.

CRO Reporting playbooks

3 Playbooks

Estimate the value of on-site conversions

Determine the business value of your on-site marketing, even when sales occur offline.

Calculate the customer lifetime value

Forecast expected revenue and budget marketing campaigns more effectively.

Create usability test reports

Better communicate your value proposition for faster conversions.

Reduce your server response time

Reduce your bounce rate and improve search rankings.