CXL Marketing Playbooks

CRO phase 6 - Monitoring

All-access step-by-step playbooks CRO

marketing, cro, 6-monitoring, hub

CXL (CXL Playbooks) March 23, 2022, 11:23pm #1

23 Playbooks

Do conversion attribution modeling CRO

Optimize the effectiveness of your marketing mix.

Optimize customer value CRO

Develop a comprehensive customer value optimization program.

Find corelative metrics for CRO CRO

Find opportunities to optimize and activities that correlate with customer success for the metrics you’re optimizing for.

Ecommerce Monitoring CRO

4 Playbooks https://community.cxl.com/t/306 https://community.cxl.com/t/934 https://community.cxl.com/t/932 https://community.cxl.com/t/933

Use cart regeneration to reduce abandonment with Klaviyo CRO

Increase your bottom line profit with a minimum investment.

Optimize emails for cart abandonment campaigns CRO

Boost conversions and increase revenue by encouraging cart abandoners to return to your site.

Optimize cart abandonment campaigns CRO

Boost sales from your abandoned cart segment.

Use an 80/20 optimization approach to abandoned cart email CRO

Boost conversions from your abandoned cart customer segment using an effective email marketing strategy.

Optimize for Retention playbooks CRO

5 Playbooks https://community.cxl.com/t/1191 https://community.cxl.com/t/590 https://community.cxl.com/t/1045 https://community.cxl.com/t/179 https://community.cxl.com/t/732

Increase the customer lifetime value CRO

Improve customer experience and increase your income stream.

Optimize for retention CRO

Retain users at all lifecycle stages and improve customer lifetime value.

Prevent customer churn CRO

Increase profits and build a community of loyal, repeat customers.

Optimize for customer lifetime value CRO

Increase the number or recurring purchases by your most profitable customer groups.

Improve customer lifetime value CRO

Increase your revenue from each customer and improve your ROI.

Reengage Customers CRO

3 Playbooks https://community.cxl.com/t/453 https://community.cxl.com/t/78 https://community.cxl.com/t/1141

Treat bouncy traffic on your site CRO

Understand the reasons for a high bounce rate and use the findings to improve your website performance.

Engage lost visitors with push notifications CRO

Reach out to visitors who have dropped off your website with a nudge to take the desired action.

React to low bounce rates (less than 20%) CRO

Remove significant reporting problems in GA by identifying and fixing duplicate page view and interactive GA event issues.

CRO Reporting playbooks CRO

3 Playbooks https://community.cxl.com/t/171 https://community.cxl.com/t/1262 https://community.cxl.com/t/367

Estimate the value of on-site conversions CRO

Determine the business value of your on-site marketing, even when sales occur offline.

Calculate the customer lifetime value CRO

Forecast expected revenue and budget marketing campaigns more effectively.

Create usability test reports CRO

Better communicate your value proposition for faster conversions.

Reduce your server response time CRO

Reduce your bounce rate and improve search rankings.

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