Conduct quantitative research

[CXL]

Find mobile navigation issues using heatmaps

Use heat map technology to analyze the quality of your app’s user experience to improve conversions and increase revenue.

Synthesize your research

Understand your competition, increase profit margins, and appeal to ideal clientele.

Running A/B Tests

9 Playbooks Last edited by @hesh_fekry 2023-11-14T12:25:46Z (UTC)

Analyze a click map

Improve your website for visitors.

Detect user frustration

Provide great user experience by increasing word of mouth recommendations, customer retention, and average lifetime value.

Run and score a test-level usability survey

Measure the user’s overall impression of the usability and experience on your assets.

Run and score a task-level survey

Find areas for improvement on a website or app.

Do eye-tracking tests for optimization

Gain UX insights and improve your interface.

Last edited by @hesh_fekry 2023-11-14T12:35:18Z

[boagworld (Paul Boag)]

For quantitative research you could cover:

• AB testing
• Analysing scroll maps
• Analysing click maps
• Analysing behavioral insights like rage clicks or misclicks.
• System usability scale.
• Tracking time to complete tasks and the average number of mistakes.
• Eye tracking

[Irina_Tudorache]

@paul_boag

This is a good list, yet I think it’s for B2B. I need to ask you, are there dependencies between steps? In eCommerce B2C we don’t use them all, they are not needed. Some are more needed than others. Just an example: we use for Qualitative- Customer insights all the time (from call center or Customer reviews); we use interviews quarterly and talk to our influencers about the state of the market, new interest they have etc. This touches the points you mentioned (Social media, User objections). For Quantitative we use mostly Analytics, desk research (for what competitors do, website comparison of key metrics, tools that measure how many times we were mentioned that month), NPS. My idea was to explain the dependency between steps and maybe I’ll keep that for eCommerce since it’s what I know best.

[boagworld (Paul Boag)]

I don’t think it is a purely B2B list, but you wouldn’t use all of these on any single project. It is a toolkit of methodologies you can draw upon as needed.