CXL Marketing Playbooks

Playbooks for ongoing testing

Step by step playbooks

marketing, ux, ongoing-testing, hub, testing

CXL (CXL Playbooks) March 23, 2022, 11:09pm #1

7 Playbooks

Capture feedback on mobile devices Playbooks

Get live feedback from recent purchasers and near-purchasers to use as the basis for your experimentation program.

Perform a UX benchmark study with SURP-Q Playbooks

Gain valuable insights on areas you could improve through competitor data.

Perform competitive UX benchmarking Playbooks

Decrease bounce rate and increase revenue.

Benchmark UX with CUX model Playbooks

Get insights into your site’s UX strengths and weaknesses, and make better optimization and prioritization decisions.

Identify and fix UX issues Playbooks

Design a better user experience that improves your conversion rate.

Use website heatmaps to find common UX roadblocks on Lucky Orange Playbooks

Find common user experience (UX) roadblocks by using website heatmaps.

Evaluate your CTAs using website heatmaps Playbooks

See how your CTAs perform on your website and better inform website testing ideas.

UX Testing playbooks

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