8 Playbooks
Last edited by @hesh_fekry 2023-11-14T16:20:20Z
Under qualitative research, you could cover:
- Top Task Analysis.
- Identifying user objections.
- Testing design aesthetics.
- System usability scale.
- Run an exit-intent survey to identify site shortcomings.
- Using empathy maps
- Customer journey mapping
- User story cards
- Involving users in the creation of designs.
- Card sorting
- In-field studies
- User diaries
- Using social media to understand users.
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