UX Design engagement

[CXL (CXL Playbooks)]

10 Playbooks

Make a first impression with visual design

Ensure that users do not immediately bounce from your website by grabbing and holding their attention in the crucial first few seconds of a visit.

Run a visual engagement study

Validate the design directions of web pages by ensuring users see your critical messaging and calls to action.

Increase engagement with emotional design

Encourage conversion by stimulating an emotional connection through the use of copy and design.

Create a luxurious user experience

Align design elements to your brand and business goals to increase users’ perceived value of your offer.

Optimize the above-the-fold section

Improve your above-the-fold section and encourage users to scroll.

Connect with users through imagery

Communicate the benefits of your offering and its relevancy to users through the use of compelling and well-positioned imagery.

Optimize your design for performance

Increase search rankings, engagement, and sales. How the design looks will impact performance as much as how it is coded.

Increase engagement with emotional design v2

Encourage conversions through the use of copy and design.

Make a first impression with visual design by Paul Boag

Reduce bounce rates and improve visitor retention.

Run a visual engagement study v2

Ensure users see your critical messaging and calls to action.