Use a matrix to prioritize marketing projects

Business Benefits

Identify the most important marketing projects for your business.


Score each of your marketing goals on its relevance to your business goals.

Define your prioritization matrix on two axes: value added and audience relevance.

For each project, define the problem it solves for your target audience.

Score each project on a scale of 1 to 5, based on how many members of the audience experience the problem it solves.

Score each project on a scale of 1 to 5, based on how urgent the problem it solves is for the audience.

Score each project on a scale of 1-5, based on how long the completed project would add value for your audience.

Score each project on a scale of 1-5, based on how closely the project aligns with your marketing and business goals.

Add both the audience score and the value score, and plot each project in the matrix.

Prioritize projects that score in the top-right quadrant of your prioritization matrix.

Use variables like budget and resources required only when they are clear impediments to project completion.