Set criteria for prioritizing marketing projects

Business Benefits

Optimize your efficiency and ROI.


Identify mission-critical tasks that are not optional or able to be delayed.

Estimate the revenue each project would generate for the organization.

Rank each project based on the urgency of the problem it solves for your target audience.

Rank each project based on whether it will provide one-time or continuous, evergreen benefits for your audience.

Rank each project based on the urgency of its timeline.

Rank each project based on how closely it relates to your marketing goals and KPIs.

Create a weighted scoresheet of each project that is not mission-critical to rank its priority.

Confirm your priority list with internal and external marketing stakeholders.