Build meaningful marketing messages that inspire action by focusing on the value your product provides.
Leave empty rows between each persona to allow for multiple pain points per persona.
In the empty rows between each buyer persona, list any pain points they experience in the related column. Focus on the challenges that your product or service can fix.
For example, if your persona spends too much time preparing meetings, don’t just list your app as a solution. Explain what feature is responsible for automating administrative tasks.
For example, Do you waste time preparing for meetings? Our automated agenda feature can save you valuable time.
Share the spreadsheet with your team and schedule a brainstorming session to further improve messaging.
Encourage your team to suggest variations for each message. Keep track of all suggestions by writing them in the same document. Choose the best version of each message during the brainstorming session.