We got a total of 11 conversions in January and we’re able to just attribute just 3 of them to the correct Google Ads campaign.
We had 11 conversions in January but only 3 were tracked in Google Analytics. 8 conversions are attributed to “not set” and the remaining 3 are assigned to their corresponding campaigns and ad groups. I want to know what can be done to decrease this discrepancy?
Here are the details for my troubleshooting:
The Ads and Analytics accounts are linked
The gclid parameter is not dropped. Here is a sample test gclid paramter attached to the website URL: https://www.shaipe.com.au/?gclid=Tester123#xyz
Auto-tagging is turned on in the Ads account and a URL tracking template has been added.
There’s a URL tracking templated added at the account level. This is the tracking template:
This was added automatically by the Ads API, I guess because we’re using Google Analytics (UA) and HubSport CRM
- Google analytics is set to prioritize auto-tagging values and not UTM values.
I came across this article Check if Google Ads auto-tagging works - Analytics Help. which states that URL case conversion might be at play and due to which we don’t see the data attributed correctly. I’m not sure how to check if the gclid parameter is being case converted or not. I don’t see the gclid paramter changing case when performing the test.
I would appreciate if someone can help me solve this issue.
Last edited by @oliver1 2023-01-31T22:26:19Z