I set up link tracking via Google Tag Manager for specific links on the Downloads Page. The tag is set up as a GA Universal Analytics Tag and I now see those link clicks under Events in Google Analytics.
I would like to create a Google Ads Conversion Tag tracking those same links to optimize my ads for downloads.
If the two tags are the same, could it result in double tracking those links?
Let me tag some folks who may be able to help. @paul_kirspuu, @leandro_griboff, @alex_birkett; what do you think? Will using similar tags result in double tracking the links mentioned above?
Hi @iiurchenko , GA and Google Ads tags are different; you shouldn’t have any issues. Quick reminder, you have at least two ways to track your conversion in Google Ads:
Create a goal in GA for the link tracking event and import that goal into Google ads
Create a conversion action in Google Ads and implement the conversion in GTM to fire using the same trigger as the GA event.
I hope this helps you.
Best,
Leandro.
Hi, @iiurchenko. Just trying to enrich the topic here, I usually prefer the second option as well, because if you are working with GA Universal, you won’t have any problem migrating to GA4.