CXL Marketing Playbooks

Test prioritization

Step by step playbooks

CXL (CXL Playbooks) March 23, 2022, 10:32pm #1

8 Playbooks

Prioritize multiple hypotheses using PXL model Playbooks

Create a clear roadmap to guide your work and know what hypotheses to test first.

Prioritize conversion tests Playbooks

Get the biggest testing gains with the least amount of effort.

Focus testing efforts on increasing revenue Playbooks

Focus your optimizing efforts on increasing revenue on your website.

Decide what to test next Playbooks

Make better choices to improve funnel conversions.

Decide what to test when you have no data Playbooks

Deliver the most impact when you have no data on current performance.

Use experiment canvas in CRO Playbooks

Formulate a clear hypothesis that is ready to be tested and run effective and efficient experiments in a common language.

Build and maintain a testing roadmap Playbooks

Improve your resource planning and ensure a holistic approach to optimization.

Prioritize hypotheses based on ICE model Playbooks

Prioritize growth experiments with a structured scorecard.

CRO Phase 5 - Testing

Create test plans

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