CRO Tactics playbooks

[CXL (CXL Playbooks)]

6 Playbooks

Use the ResearchXL Framework to come up with more winning tests

Develop more winning tests that have a higher impact on your bottom line.

Increase the average order value

Generate more revenue for your business by offering multiple product bundles.

Optimize for customer loyalty

Optimize beyond the initial purchase conversion, increase repeat purchases, and gain more referrals.

Build an optimization culture

Encourage data literacy, leadership, and engagement.

Change your organization's optimization thinking

Increase your bottom line profit margin by changing the optimizing mindset.

Optimize freemium conversions with onboarding

Activate and onboard your freemium users to increase conversion from freemium to paid.