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CXL Marketing Playbooks

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marketing, 5-testing, cro, planning-tests, hub

CXL (CXL Playbooks) March 23, 2022, 11:21pm #1

47 Playbooks

Use existence testing in CRO Playbooks

Find out which elements help and hurt your conversion rate.

Run marketing experiments Playbooks

Create better A/B testing programs by running a pre-registration process.

Test your checkout process Playbooks

Ensure that everything is working correctly before you launch your web shop.

Planning AB testing Playbooks

16 Playbooks

Develop an A/B test hypothesis Playbooks

Increase the effectiveness of your website by solving problems that prevent users from using the website to the fullest potential.

Use A/B testing and personalization together Playbooks

Increase customer conversion rates by talking to their needs on an individual level.

Choose ecommerce A/B test ideas Playbooks

Determine what changes you can make to help your ecommerce users shop more easily, and buy more.

A/B test landing page opt-in forms Playbooks

Improve landing page opt-in form conversion rates.

Prioritize your A/B tests Playbooks

Increase your testing efficiency to generate a better return on investment.

Run A/B tests in a small company Playbooks

Improve user experience and engagement on low-traffic sites.

A/B test transactional emails Playbooks

Make data-based improvements and generate more revenue.

Run Split Path tests to optimize customer journeys Playbooks

Convert visitors and improve UX.

Use UX research to create A/B tests Playbooks

Improve A/B test conversion results by optimizing tests beforehand.

A/B test content headlines Playbooks

Find winning variations that drive more traffic and increase user engagement.

Choose a number of variations for A/B/n tests Playbooks

Create tests that strike a good balance between data quality and efficiency.

Get A/B testing right Playbooks

Get a better return on investment on your A/B tests and increase revenue.

QA your A/B tests Playbooks

Get better results with your tests and reduce wasted effort.

Prepare an A/B test for websites with low traffic Playbooks

Improve your conversion rate.

A/B test forms to reduce abandonment Playbooks

Find ways to increase conversion rates on your web forms.

Establish a baseline for A/B testing goals Playbooks

Define a starting point for website conversion goals against which you can assess progress and outcomes of future A/B testing efforts.

Apply testing logic to the hypothesis creation Playbooks

Create hypotheses that have a higher likelihood of being true.

Write test hypotheses Playbooks

2 Playbooks

Structure a hypothesis Playbooks

Use a scientific approach for experimentation and create consistency in your experimentation processes.

Translate a substantive hypothesis into a statistical hypothesis Playbooks

Design A/B tests that give you the important answers your business needs to change and grow.

Set up a landing page testing framework Playbooks

Increase the conversion rate of your landing pages.

Test optimization Playbooks

5 Playbooks

Track and mitigate uplift decay Playbooks

Access the chart properties on the right side of the panel and use the search option to find your new blended data set.

Move past the local maximum Playbooks

Generate more website traffic and increase the user retention on your website.

Choose a strategy for running multiple tests Playbooks

Determine how your goals align with different test methods.

Increase your testing velocity Playbooks

Calculate key testing metrics to test faster and speed up your company’s growth.

Prevent Validity Threats Playbooks

Prevent your business getting wrong data that can affect your long term goals.

Test prioritization Playbooks

8 Playbooks

Prioritize multiple hypotheses using PXL model Playbooks

Create a clear roadmap to guide your work and know what hypotheses to test first.

Prioritize conversion tests Playbooks

Get the biggest testing gains with the least amount of effort.

Focus testing efforts on increasing revenue Playbooks

Focus your optimizing efforts on increasing revenue on your website.

Decide what to test next Playbooks

Make better choices to improve funnel conversions.

Decide what to test when you have no data Playbooks

Deliver the most impact when you have no data on current performance.

Use experiment canvas in CRO Playbooks

Formulate a clear hypothesis that is ready to be tested and run effective and efficient experiments in a common language.

Build and maintain a testing roadmap Playbooks

Improve your resource planning and ensure a holistic approach to optimization.

Prioritize hypotheses based on ICE model Playbooks

Prioritize growth experiments with a structured scorecard.

Test sample playbooks Playbooks

3 Playbooks

Avoid sample pollution Playbooks

Get statistically significant and relevant data for your A/B test analyses.

Estimate required sample size for an experiment for difference in means Playbooks

Design A/B tests based on continuous metrics which are usually more informative than conversion rate tests.

Estimate required sample size for an experiment for difference in conversion rates Playbooks

Design A/B tests based on binomial metrics like conversion rate per user, subscribe rate per user, and others.

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