CRO Phase 5 - Testing

[CXL]

96 Playbooks

Beyond A/B Testing

7 Playbooks Last edited by @hesh_fekry 2023-11-14T16:01:19Z (UTC)

Run holiday tests

Create better converting campaigns.

Measure and improve your website speed

Boost search engine ranking, increase traffic, retain site visitors, and increase conversion rates.

Test your user state models

Make important optimization decisions about long-term growth.

Conduct unmoderated remote user testing

Learn how people navigate your site, whether they can find a particular product or feature, and where there are areas of friction.

Use session recording to improve A/B testing

Understand the behavior of users and improve your A/B testing process.

Evaluate content performance with heatmaps

Compare reader engagement with both short-form and long-form content to see where to focus your blogging efforts.

Improve A/B tests with session recordings on Lucky Orange

Find the best performing parts of your A/B test by watching visitor recordings

Use existence testing in CRO

Find out which elements help and hurt your conversion rate.

Run marketing experiments

Create better A/B testing programs by running a pre-registration process.

Test your checkout process

Ensure that everything is working correctly before you launch your web shop.

Planning AB testing

16 Playbooks Last edited by @hesh_fekry 2023-11-14T10:42:37Z (UTC)

Develop an A/B test hypothesis

Increase the effectiveness of your website by solving problems that prevent users from using the website to the fullest potential.

Use A/B testing and personalization together

Increase customer conversion rates by talking to their needs on an individual level.

Choose ecommerce A/B test ideas

Determine what changes you can make to help your ecommerce users shop more easily, and buy more.

A/B test landing page opt-in forms

Improve landing page opt-in form conversion rates.

Prioritize your A/B tests

Increase your testing efficiency to generate a better return on investment.

Run A/B tests in a small company

Improve user experience and engagement on low-traffic sites.

A/B test transactional emails

Make data-based improvements and generate more revenue.

Run Split Path tests to optimize customer journeys

Convert visitors and improve UX.

Use UX research to create A/B tests

Improve A/B test conversion results by optimizing tests beforehand.

A/B test content headlines

Find winning variations that drive more traffic and increase user engagement.  

Choose a number of variations for A/B/n tests

Create tests that strike a good balance between data quality and efficiency.

Get A/B testing right

Get a better return on investment on your A/B tests and increase revenue.

QA your A/B tests

Get better results with your tests and reduce wasted effort.

Prepare an A/B test for websites with low traffic

Improve your conversion rate.

A/B test forms to reduce abandonment

Find ways to increase conversion rates on your web forms.

Establish a baseline for A/B testing goals

Define a starting point for website conversion goals against which you can assess progress and outcomes of future A/B testing efforts.

Apply testing logic to the hypothesis creation

Create hypotheses that have a higher likelihood of being true.

Write test hypotheses

2 Playbooks Last edited by @hesh_fekry 2023-11-14T10:42:37Z (UTC)

Structure a hypothesis

Use a scientific approach for experimentation and create consistency in your experimentation processes.

Translate a substantive hypothesis into a statistical hypothesis

Design A/B tests that give you the important answers your business needs to change and grow.

Set up a landing page testing framework

Increase the conversion rate of your landing pages.

Test optimization

5 Playbooks Last edited by @hesh_fekry 2023-11-14T10:42:41Z (UTC)

Track and mitigate uplift decay

Access the chart properties on the right side of the panel and use the search option to find your new blended data set.

Move past the local maximum

Generate more website traffic and increase the user retention on your website.

Choose a strategy for running multiple tests

Determine how your goals align with different test methods.

Increase your testing velocity

Calculate key testing metrics to test faster and speed up your company’s growth.

Prevent Validity Threats

Prevent your business getting wrong data that can affect your long term goals.

Test prioritization

8 Playbooks Last edited by @hesh_fekry 2023-11-14T10:42:32Z (UTC)

Prioritize multiple hypotheses using PXL model

Create a clear roadmap to guide your work and know what hypotheses to test first.

Prioritize conversion tests

Get the biggest testing gains with the least amount of effort.

Focus testing efforts on increasing revenue

Focus your optimizing efforts on increasing revenue on your website.

Decide what to test next

Make better choices to improve funnel conversions.

Decide what to test when you have no data

Deliver the most impact when you have no data on current performance.

Use experiment canvas in CRO

Formulate a clear hypothesis that is ready to be tested and run effective and efficient experiments in a common language.

Build and maintain a testing roadmap

Improve your resource planning and ensure a holistic approach to optimization. 

Prioritize hypotheses based on ICE model

Prioritize growth experiments with a structured scorecard.

Test sample playbooks

3 Playbooks Last edited by @hesh_fekry 2023-11-14T10:44:24Z (UTC)

Avoid sample pollution

Get statistically significant and relevant data for your A/B test analyses.

https://community.cxl.com/t/1079

https://community.cxl.com/t/1070

https://community.cxl.com/t/2223

https://community.cxl.com/t/601

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https://community.cxl.com/t/1072

https://community.cxl.com/t/77

https://community.cxl.com/t/1510

https://community.cxl.com/t/1504

https://community.cxl.com/t/2239

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https://community.cxl.com/t/1375

https://community.cxl.com/t/2076

https://community.cxl.com/t/692

https://community.cxl.com/t/1962

https://community.cxl.com/t/1242

https://community.cxl.com/t/1172

https://community.cxl.com/t/38

https://community.cxl.com/t/1208

https://community.cxl.com/t/675

https://community.cxl.com/t/1315

https://community.cxl.com/t/1308

https://community.cxl.com/t/1311

https://community.cxl.com/t/80

https://community.cxl.com/t/1207

https://community.cxl.com/t/1202

https://community.cxl.com/t/746

https://community.cxl.com/t/388

https://community.cxl.com/t/1330

https://community.cxl.com/t/1138

https://community.cxl.com/t/1316

https://community.cxl.com/t/1180

https://community.cxl.com/t/1071

Last edited by @hesh_fekry 2023-11-14T10:40:55Z