Shanelle Mullin - Growth, analytics, and content playbooks

Read more about Shanelle Mulin

About Shanelle Mullin

Shanelle Mullin is currently the Experimentation and Analysis Lead at Shopify. She helped a 3-person startup grow to a million-dollar revenue-generating company before she turned 18. Shanelle previously did content and growth at CXL. She’s a jill-of-all-trades marketer with a 15-year background in growth and content marketing.

Contributions to Playbook community

Involved as - CXL Blog author, Writer


73 Playbooks

CRO

Design

Remove distractions and increase conversions

Optimize for comparison shopping

Content

Optimize SaaS homepages

Get started with personalization

Use rhetoric to improve copywriting

Testing

Test your user state models

Increase your testing velocity

Avoid sample pollution

Run holiday tests

Minimize A/B test validity threats

A/B test transactional emails

Get started with Google Optimize

Use UX research to create A/B tests

Strategy

Master CRO for SaaS

Optimize tornado funnels

Find growth opportunities with GA

Monitoring

Optimize for retention

Design

Optimize for comparison shopping

Video

Optimize videos for conversions

Product

Psychology

Paid Advertising

UX

https://community.cxl.com/t/615

https://community.cxl.com/t/622

https://community.cxl.com/t/623

Strategy

https://community.cxl.com/t/543

https://community.cxl.com/t/545

https://community.cxl.com/t/546

Analytics

https://community.cxl.com/t/558

https://community.cxl.com/t/560

https://community.cxl.com/t/571

https://community.cxl.com/t/574

https://community.cxl.com/t/598

https://community.cxl.com/t/619

Content

https://community.cxl.com/t/565

https://community.cxl.com/t/572

https://community.cxl.com/t/581

https://community.cxl.com/t/618

Email

https://community.cxl.com/t/567

https://community.cxl.com/t/584

https://community.cxl.com/t/600

https://community.cxl.com/t/626

https://community.cxl.com/t/629

Ecommerce

https://community.cxl.com/t/570

https://community.cxl.com/t/605

https://community.cxl.com/t/1309