Read more about Shanelle Mulin
Shanelle Mullin is currently the Experimentation and Analysis Lead at Shopify
Involved as - CXL Blog author, Writer
Design
Remove distractions and increase conversions
Optimize for comparison shopping
Content
Optimize SaaS homepages
Get started with personalization
Use rhetoric to improve copywriting
Testing
Test your user state models
Increase your testing velocity
Avoid sample pollution
Run holiday tests
Minimize A/B test validity threats
A/B test transactional emails
Get started with Google Optimize
Use UX research to create A/B tests
Strategy
Master CRO for SaaS
Optimize tornado funnels
Find growth opportunities with GA
Monitoring
Optimize for retention
Design
Optimize for comparison shopping
Video
Optimize videos for conversions
Test that new features work for real customers before you roll them out to a general audience.
Create a process for your company to gather the right insights from your customers.
Improve customer retention.
Develop a brand voice that encourages more conversions.
Improve your argument and increase conversions.
Improve brand value and increase purchases.
Optimize for habit formation and improve your sales.
Use humor to improve your conversion rate.
Influence your customers’ choices and improve your tests, copy, design, and calls to action.
Improve your conversion rate by stimulating system two mental activity.
Increase your conversion rate by making your copy more persuasive.
Decrease your chances of your content creating negative attention and unwanted behaviors in your audience.
Persuade your users to make purchases by boosting their emotional response.
Improve persuasiveness by building positive associations.
Increase customer purchase satisfaction.
Create a positive brand perception that increases social proof.
Grow your bottom line revenue.
Boost sales for your business with social proof on your website.
Persuade your audience and improve engagement.
Craft compelling PPC ads, improve your quality score and conversions.
Improve your Google ads to build profitable campaigns that increase your ROI.
Improve your Facebook ads to build profitable campaigns that increase your ROI.
Reduce friction and improve lead generation form completion rates.
Generate more leads for your sales team by improving completion rates on your lead generation forms.
Improve user experience on your website.
Optimize the icons on your site to improve user experience.
Improve your above-the-fold section and encourage users to scroll.
Create fully functional websites and landing pages that convert better.
Make the buying process as simple and intuitive as possible.
Organize your content and structure navigation to tell your visitors where they are, what is available to them and how to access it, using tabs.
Improve ROI by keeping users engaged with a new software, an updated interface or a new feature.
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https://community.cxl.com/t/570
https://community.cxl.com/t/605
https://community.cxl.com/t/1309
Last edited by @hesh_fekry 2023-11-14T10:44:47Z