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CXL Marketing Playbooks

CRO phase 1 - Strategy

marketing, cro, hub, 1-strategy

CXL (CXL Playbooks) March 23, 2022, 11:22pm #1

54 Playbooks

Increase your average order value Playbooks

Increase online sales by enlarging the value of each sale.

Based on site type Playbooks

4 Playbooks

Optimize a SaaS website for conversions Playbooks

Increase conversions, retention rates, and customer lifetime value while reducing customer churn.

Optimize conversions for a B2B website Playbooks

Improve sales productivity in lead generation and convert more leads to sales.

Master CRO for SaaS Playbooks

Better your conversion rate optimization and experimentation strategies.

Improve conversions on donation pages Playbooks

Increase conversions, donations, and revenue for your organization.

Bring lost visitors back to your website Playbooks

Reduce website bounce rate and increase the likelihood of conversion.

Attract the right traffic for a landing page Playbooks

Reduce bounce rates and increase conversions.

Perform CRO with little traffic Playbooks

Understand how your users interact with your website.

Evaluate paid traffic quality using CRO tools Playbooks

Judge the quality of paid website traffic based on real-time website engagement.

Win more ecommerce sales on Shopify Playbooks

Reduce friction and improve user experience to win more sales.

Increase ecommerce conversions Playbooks

Boost sales and improve your conversion rate.

Recover abandoned carts Playbooks

Re-engage and educate your customers and create long term, high-value relationships.

Optimize your ecommerce funnel Playbooks

Improve all stages of your customer journey to increase the overall efficiency of your marketing campaigns.

Optimize conversions on Shopify Playbooks

Increase sales by creating an appealing website that will entice website visitors to buy your products.

CRO Growth strategy Playbooks

9 Playbooks

Increase repeat orders Playbooks

Increase your revenue by encouraging repeat purchases from existing customers.

Increase the number of repeat orders Playbooks

Increase your sales and your overall customer acquisition costs.

Get started with CRO driven growth Playbooks

Turn your current testing efforts into long-term growth drivers for the rest of your organization.

Grow your software business Playbooks

Improve your sales figures by increasing revenue from existing and new customers.

Increase online sales Playbooks

Increase your revenue by making more sales on your website.

Find CRO low-hanging fruits Playbooks

Look for quick wins to improve conversions.

Find growth opportunities with GA Playbooks

Find ways to improve user engagement and conversions on your website.

Use the analytics, insights, optimization CRO framework Playbooks

Identify which parts of your funnel have the most opportunity for improvement.

Use the PIE conversion optimization framework Playbooks

Identify what to test next using a straightforward prioritization method.

Build a structured approach to CRO Playbooks

Develop a continuous, iterative process to increase sales online.

Optimize a site without conversion goals Playbooks

Gain new insights.

Optimize tornado funnels Playbooks

Establish a more accurate representation of your user flow and behavior.

Hire great CRO people Playbooks

Find experts to take your website or product and make it sell better.

Set micro- and macro-conversion goals Playbooks

Increase the revenue of your business and get a better ROI.

Create a data-driven CRO plan Playbooks

Ensure that you are generating maximum return on investment.

Develop an optimization strategy Playbooks

Improve usability, engagement, and conversions.

Hire great CRO people v2 Playbooks

Significantly improve your return on investment from CRO activities.

Identify your CRO program's KPIs Playbooks

Secure future investment in CRO activities.

Use experimentation roadmaps for CRO programs Playbooks

Identifying opportunities for improvement to conversion.

Reporting on strategy Playbooks

5 Playbooks

Get management buy-in for CRO Playbooks

Get buy-in for CRO from the right people.

Create a business case for CRO Playbooks

Get your organization onboard with testing.

Get management buy-in for CRO v2 Playbooks

Improve your website’s conversion rate and secure future investment.

Calculate the ROI of your CRO program Playbooks

Secure future investment in CRO activities.

Share CRO program results with stakeholders Playbooks

Gain stakeholder buy-in and secure future investment in optimization efforts.

CRO Tactics playbooks Playbooks

6 Playbooks

Use the ResearchXL Framework to come up with more winning tests Playbooks

Develop more winning tests that have a higher impact on your bottom line.

Increase the average order value Playbooks

Generate more revenue for your business by offering multiple product bundles.

Optimize for customer loyalty Playbooks

Optimize beyond the initial purchase conversion, increase repeat purchases, and gain more referrals.

Build an optimization culture Playbooks

Encourage data literacy, leadership, and engagement.

Change your organization's optimization thinking Playbooks

Increase your bottom line profit margin by changing the optimizing mindset.

Optimize freemium conversions with onboarding Playbooks

Activate and onboard your freemium users to increase conversion from freemium to paid.

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