CXL Marketing Playbooks

CRO phase 1 - Strategy

All-access step-by-step playbooks CRO

marketing, cro, hub, 1-strategy

CXL (CXL Playbooks) March 23, 2022, 11:22pm #1

54 Playbooks

Increase your average order value CRO

Increase online sales by enlarging the value of each sale.

Based on site type CRO

4 Playbooks https://community.cxl.com/t/1192 https://community.cxl.com/t/1233 https://community.cxl.com/t/577 https://community.cxl.com/t/1004

Optimize a SaaS website for conversions CRO

Increase conversions, retention rates, and customer lifetime value while reducing customer churn.

Optimize conversions for a B2B website CRO

Improve sales productivity in lead generation and convert more leads to sales.

Master CRO for SaaS CRO

Better your conversion rate optimization and experimentation strategies.

Improve conversions on donation pages CRO

Increase conversions, donations, and revenue for your organization.

Bring lost visitors back to your website CRO

Reduce website bounce rate and increase the likelihood of conversion.

Attract the right traffic for a landing page CRO

Reduce bounce rates and increase conversions.

Perform CRO with little traffic CRO

Understand how your users interact with your website.

Evaluate paid traffic quality using CRO tools CRO

Judge the quality of paid website traffic based on real-time website engagement.

Win more ecommerce sales on Shopify CRO

Reduce friction and improve user experience to win more sales.

Increase ecommerce conversions CRO

Boost sales and improve your conversion rate.

Recover abandoned carts CRO

Re-engage and educate your customers and create long term, high-value relationships.

Optimize your ecommerce funnel CRO

Improve all stages of your customer journey to increase the overall efficiency of your marketing campaigns.

Optimize conversions on Shopify CRO

Increase sales by creating an appealing website that will entice website visitors to buy your products.

CRO Growth strategy CRO

9 Playbooks https://community.cxl.com/t/1250 https://community.cxl.com/t/344 https://community.cxl.com/t/1056 https://community.cxl.com/t/1216 https://community.cxl.com/t/414 https://community.cxl.com/t/1085 https://community.cxl.com/t/620 https://community.cxl.com/t/939 https://community.cxl.com/t/940

Increase repeat orders CRO

Increase your revenue by encouraging repeat purchases from existing customers.

Increase the number of repeat orders CRO

Increase your sales and your overall customer acquisition costs.

Get started with CRO driven growth CRO

Turn your current testing efforts into long-term growth drivers for the rest of your organization.

Grow your software business CRO

Improve your sales figures by increasing revenue from existing and new customers.

Increase online sales CRO

Increase your revenue by making more sales on your website.

Find CRO low-hanging fruits CRO

Look for quick wins to improve conversions.

Find growth opportunities with GA CRO

Find ways to improve user engagement and conversions on your website.

Use the analytics, insights, optimization CRO framework CRO

Identify which parts of your funnel have the most opportunity for improvement.

Use the PIE conversion optimization framework CRO

Identify what to test next using a straightforward prioritization method.

Build a structured approach to CRO CRO

Develop a continuous, iterative process to increase sales online.

Optimize a site without conversion goals CRO

Gain new insights.

Optimize tornado funnels CRO

Establish a more accurate representation of your user flow and behavior.

Hire great CRO people CRO

Find experts to take your website or product and make it sell better.

Set micro- and macro-conversion goals CRO

Increase the revenue of your business and get a better ROI.

Create a data-driven CRO plan CRO

Ensure that you are generating maximum return on investment.

Develop an optimization strategy CRO

Improve usability, engagement, and conversions.

Hire great CRO people v2 CRO

Significantly improve your return on investment from CRO activities.

Identify your CRO program's KPIs CRO

Secure future investment in CRO activities.

Use experimentation roadmaps for CRO programs CRO

Identifying opportunities for improvement to conversion.

Reporting on strategy CRO

5 Playbooks https://community.cxl.com/t/17 https://community.cxl.com/t/1201 https://community.cxl.com/t/1663 https://community.cxl.com/t/1661 https://community.cxl.com/t/1495

Get management buy-in for CRO CRO

Get buy-in for CRO from the right people.

Create a business case for CRO CRO

Get your organization onboard with testing.

Get management buy-in for CRO v2 CRO

Improve your website’s conversion rate and secure future investment.

Calculate the ROI of your CRO program CRO

Secure future investment in CRO activities.

Share CRO program results with stakeholders CRO

Gain stakeholder buy-in and secure future investment in optimization efforts.

CRO Tactics playbooks CRO

6 Playbooks https://community.cxl.com/t/890 https://community.cxl.com/t/318 https://community.cxl.com/t/1248 https://community.cxl.com/t/1209 https://community.cxl.com/t/198 https://community.cxl.com/t/851

Use the ResearchXL Framework to come up with more winning tests CRO

Develop more winning tests that have a higher impact on your bottom line.

Increase the average order value CRO

Generate more revenue for your business by offering multiple product bundles.

Optimize for customer loyalty CRO

Optimize beyond the initial purchase conversion, increase repeat purchases, and gain more referrals.

Build an optimization culture CRO

Encourage data literacy, leadership, and engagement.

Change your organization's optimization thinking CRO

Increase your bottom line profit margin by changing the optimizing mindset.

Optimize freemium conversions with onboarding CRO

Activate and onboard your freemium users to increase conversion from freemium to paid.

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