CRO phase 1 - Strategy

[CXL]

54 Playbooks

Increase your average order value

Increase online sales by enlarging the value of each sale.

Based on site type

4 Playbooks Last edited by @hesh_fekry 2023-11-14T10:45:31Z (UTC)

Optimize a SaaS website for conversions

Increase conversions, retention rates, and customer lifetime value while reducing customer churn.

Optimize conversions for a B2B website

Improve sales productivity in lead generation and convert more leads to sales.

Master CRO for SaaS

Better your conversion rate optimization and experimentation strategies.

Improve conversions on donation pages

Increase conversions, donations, and revenue for your organization.

Bring lost visitors back to your website

Reduce website bounce rate and increase the likelihood of conversion.

Attract the right traffic for a landing page

Reduce bounce rates and increase conversions.

Perform CRO with little traffic

Understand how your users interact with your website.

Evaluate paid traffic quality using CRO tools

Judge the quality of paid website traffic based on real-time website engagement.

Win more ecommerce sales on Shopify

Reduce friction and improve user experience to win more sales.

Increase ecommerce conversions

Boost sales and improve your conversion rate.

Recover abandoned carts

Re-engage and educate your customers and create long term, high-value relationships.

Optimize your ecommerce funnel

Improve all stages of your customer journey to increase the overall efficiency of your marketing campaigns.

Optimize conversions on Shopify

Increase sales by creating an appealing website that will entice website visitors to buy your products.

CRO Growth strategy

9 Playbooks Last edited by @hesh_fekry 2023-11-14T11:30:32Z (UTC)

Increase repeat orders

Increase your revenue by encouraging repeat purchases from existing customers.

Increase the number of repeat orders

Increase your sales and your overall customer acquisition costs.

Get started with CRO driven growth

Turn your current testing efforts into long-term growth drivers for the rest of your organization.

Grow your software business

Improve your sales figures by increasing revenue from existing and new customers.

Increase online sales

Increase your revenue by making more sales on your website.

Find CRO low-hanging fruits

Look for quick wins to improve conversions.

Find growth opportunities with GA

Find ways to improve user engagement and conversions on your website.

Use the analytics, insights, optimization CRO framework

Identify which parts of your funnel have the most opportunity for improvement.

Use the PIE conversion optimization framework

Identify what to test next using a straightforward prioritization method.

Build a structured approach to CRO

Develop a continuous, iterative process to increase sales online.

Optimize a site without conversion goals

Gain new insights.

Optimize tornado funnels

Establish a more accurate representation of your user flow and behavior. 

Hire great CRO people

Find experts to take your website or product and make it sell better.

Set micro- and macro-conversion goals

Increase the revenue of your business and get a better ROI.

Create a data-driven CRO plan

Ensure that you are generating maximum return on investment.

Develop an optimization strategy

Improve usability, engagement, and conversions.

Hire great CRO people v2

Significantly improve your return on investment from CRO activities.

Identify your CRO program's KPIs

Secure future investment in CRO activities.

Use experimentation roadmaps for CRO programs

Identifying opportunities for improvement to conversion.

Reporting on strategy

5 Playbooks Last edited by @hesh_fekry 2023-11-14T15:07:15Z (UTC)

Get management buy-in for CRO

Get buy-in for CRO from the right people.

Create a business case for CRO

Get your organization onboard with testing.

Get management buy-in for CRO v2

Improve your website’s conversion rate and secure future investment.

Calculate the ROI of your CRO program

Secure future investment in CRO activities.

Share CRO program results with stakeholders

Gain stakeholder buy-in and secure future investment in optimization efforts.

CRO Tactics playbooks

6 Playbooks Last edited by @hesh_fekry 2023-11-14T10:44:44Z (UTC)

Use the ResearchXL Framework to come up with more winning tests

Develop more winning tests that have a higher impact on your bottom line.

Increase the average order value

Generate more revenue for your business by offering multiple product bundles.

Optimize for customer loyalty

Optimize beyond the initial purchase conversion, increase repeat purchases, and gain more referrals.

Build an optimization culture

Encourage data literacy, leadership, and engagement.

Change your organization's optimization thinking

Increase your bottom line profit margin by changing the optimizing mindset.

Optimize freemium conversions with onboarding

Activate and onboard your freemium users to increase conversion from freemium to paid.

Last edited by @hesh_fekry 2023-11-14T10:45:30Z