CRO phase 2 - Research

[CXL (CXL Playbooks)]

25 Playbooks

Find opportunities

5 Playbooks

Conduct a SaaS funnel audit

Improve your SaaS funnel to constantly converts leads and retain customers.

Use GA to find conversion opportunities

Improve your conversion rate.

Find optimization opportunities with chatbot logs

Identify challenges, errors, and optimization opportunities.

Interview CS team to find CRO opportunities

Identify opportunities for improvement and testing.

Interview CS team to find CRO opportunities v2

Identify areas of improvement and testing opportunities.

Perform research for on-page optimization

Identify opportunities to improve search rankings and traffic.

Use heat maps to improve conversion rates

Boost your conversion rate and increase revenue.

Collect voice-of-customer data

Understand more about the wants and needs of your customers.

Create customer feedback loops at scale

Improve your offers and increase conversions.

Use surveys to measure user satisfaction

Measure usability and the overall user experience.

Calculate a Net Promoter Score

Measure user experience and loyalty.

Use cohort analysis to find your ICP

Improve your conversions and revenue.

Use on-site surveys to increase conversions

Gain valuable feedback that can unlock insights you can use to optimize for and increase conversions.

Increase repeat orders with cohort analysis

Understand buyers’ needs and boost profit.

Run and score a task-level survey

Find areas for improvement on a website or app.

Run and score a test-level usability survey

Measure the user’s overall impression of the usability and experience on your assets.

Understand Context

2 Playbooks

Use competitor analysis in CRO

Increase your macro-conversion goals by identifying competitor strong points.

Visualize the conversion journey

Understand your customers better to be more successful in your marketing.