CXL Marketing Playbooks

CRO phase 2 - Research

All-access step-by-step playbooks CRO

marketing, cro, hub, 2-research

CXL (CXL Playbooks) March 23, 2022, 11:23pm #1

25 Playbooks

Find opportunities CRO

5 Playbooks https://community.cxl.com/t/1005 https://community.cxl.com/t/781 https://community.cxl.com/t/1874 https://community.cxl.com/t/1610 https://community.cxl.com/t/1775

Conduct a SaaS funnel audit CRO

Improve your SaaS funnel to constantly converts leads and retain customers.

Use GA to find conversion opportunities CRO

Improve your conversion rate.

Find optimization opportunities with chatbot logs CRO

Identify challenges, errors, and optimization opportunities.

Interview CS team to find CRO opportunities CRO

Identify opportunities for improvement and testing.

Interview CS team to find CRO opportunities v2 CRO

Identify areas of improvement and testing opportunities.

Perform research for on-page optimization CRO

Identify opportunities to improve search rankings and traffic.

Use heat maps to improve conversion rates CRO

Boost your conversion rate and increase revenue.

Collect voice-of-customer data CRO

Understand more about the wants and needs of your customers.

Create customer feedback loops at scale CRO

Improve your offers and increase conversions.

Use surveys to measure user satisfaction CRO

Measure usability and the overall user experience.

Calculate a Net Promoter Score CRO

Measure user experience and loyalty.

Use cohort analysis to find your ICP CRO

Improve your conversions and revenue.

Use on-site surveys to increase conversions CRO

Gain valuable feedback that can unlock insights you can use to optimize for and increase conversions.

Increase repeat orders with cohort analysis CRO

Understand buyers’ needs and boost profit.

Run and score a task-level survey CRO

Find areas for improvement on a website or app.

Run and score a test-level usability survey CRO

Measure the user’s overall impression of the usability and experience on your assets.

Understand Context CRO

2 Playbooks https://community.cxl.com/t/163 https://community.cxl.com/t/703

Use competitor analysis in CRO CRO

Increase your macro-conversion goals by identifying competitor strong points.

Visualize the conversion journey CRO

Understand your customers better to be more successful in your marketing.

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