About Alex Birkett CXL
Alex Birkett is a former Growth Marketing Manager at CXL and helped launched the CXL Institute, and is now the co-founder of a content marketing & SEO agency called Omniscient Digital.
He previously ran the experimentation team and program at Workato, running controlled A/B tests and revamping the digital analytics infrastructure. Alex also worked on freemium growth at HubSpot, with his team droving thousands of net new freemium signups across various product suites.
Contributions to Playbook community
Involved as - CXL Blog Author, Writer
82 Playbooks
Analytics
Session Replays
Content
CRO
Strategy
Optimize a SaaS website for conversions
Set micro- and macro-conversion goals
Optimize conversions for a B2B website
Research
Use surveys to measure user satisfaction
Use cohort analysis to find your ICP
Use on-site surveys to increase conversions
Run and score a test-level usability survey
Use heat maps to improve conversion rates
Testing
Prevent flicker effect in A/B tests
Run Split Path tests to optimize customer journeys
Run A/B tests in a small company
Present A/B test results to stakeholders
Build and maintain a testing roadmap
How to improve A/B test results
Deal with outliers in data when running tests
Archive the results of CRO experiments
Ecommerce
Operations
Pricing
Psychology
Behavioral
Choices
Copywriting
Persuasion
Sales
https://community.cxl.com/t/1144
https://community.cxl.com/t/1151
https://community.cxl.com/t/1165
Research
Analysis
Data Analysis
Qualitative
Strategy
Research
https://community.cxl.com/t/552
https://community.cxl.com/t/1147
UX
Last edited by @hesh_fekry 2023-11-14T10:44:36Z