Alex Birkett - Growth and content playbooks

Read more about Alex Birkett

About Alex Birkett CXL

Alex Birkett is a former Growth Marketing Manager at CXL and helped launched the CXL Institute, and is now the co-founder of a content marketing & SEO agency called Omniscient Digital.

He previously ran the experimentation team and program at Workato, running controlled A/B tests and revamping the digital analytics infrastructure. Alex also worked on freemium growth at HubSpot, with his team droving thousands of net new freemium signups across various product suites.

Contributions to Playbook community

Involved as - CXL Blog Author, Writer


82 Playbooks

Analytics

Data

Ensure your Google Analytics data is useful

Measuring

Measure the ROI of conversion optimization

Session Replays

Analyze session replay videos

Tools

Use GTM to improve sales and leads

Content

Copywriting

Write product descriptions that convert

Write copy for product pages

Optimization

Fix grammar mistakes in your content

Optimize a content website

Research

Use the ResearchXL model in content marketing

CRO

Strategy

Optimize a SaaS website for conversions

Build an optimization culture

Set micro- and macro-conversion goals

Optimize conversions for a B2B website

Optimize a site without conversion goals

Optimize for customer loyalty

Research

Use surveys to measure user satisfaction

Use cohort analysis to find your ICP

Use on-site surveys to increase conversions

Run and score a test-level usability survey

Use heat maps to improve conversion rates

Run and score a task-level survey

Calculate a Net Promoter Score

Content

Reduce the number of choices to increase conversions

Use dynamic content on a B2B website

Use jargon to improve conversions

Design

Use default options to improve conversions

Increase digital ad conversion rates with “scent”

Use validation to increase form signups

Testing

Prevent flicker effect in A/B tests

Run Split Path tests to optimize customer journeys

Run A/B tests in a small company

Present A/B test results to stakeholders

Build and maintain a testing roadmap

How to improve A/B test results

A/B test content headlines

Analyze A/B test results

Deal with outliers in data when running tests

Archive past A/B tests

Move past the local maximum

Archive the results of CRO experiments

Choose a number of variations for A/B/n tests

Set up A/B tests

Monitoring

Find corelative metrics for CRO

Do conversion attribution modeling

Ecommerce

UX

Optimize UX in ecommerce

Operations

Measuring

Hire a conversion optimization specialist

Build a culture of experimentation

Pricing

SaaS

Build a pricing strategy for SaaS products

Psychology

Trust

Display user-generated reviews to build trust

Behavioral

Use neuromarketing to speak to the old brain

Choices

https://community.cxl.com/t/1213

Copywriting

https://community.cxl.com/t/1235

Disappointment

https://community.cxl.com/t/1168

https://community.cxl.com/t/1177

https://community.cxl.com/t/1237

Emotions

https://community.cxl.com/t/554

https://community.cxl.com/t/1203

https://community.cxl.com/t/1260

Persuasion

https://community.cxl.com/t/11

Sales

https://community.cxl.com/t/1144

https://community.cxl.com/t/1151

https://community.cxl.com/t/1165

https://community.cxl.com/t/1182

https://community.cxl.com/t/1236

Trust

https://community.cxl.com/t/1174

https://community.cxl.com/t/1238

Research

Analysis

https://community.cxl.com/t/1251

Data Analysis

https://community.cxl.com/t/528

Qualitative

https://community.cxl.com/t/1170

Strategy

Growth

https://community.cxl.com/t/1153

Research

https://community.cxl.com/t/552

https://community.cxl.com/t/1147

https://community.cxl.com/t/1219

https://community.cxl.com/t/1230

Tools

https://community.cxl.com/t/1175

UX

Conversion

https://community.cxl.com/t/20

https://community.cxl.com/t/1228

Engagement

https://community.cxl.com/t/14

https://community.cxl.com/t/1211

Usability

https://community.cxl.com/t/1181

https://community.cxl.com/t/1184

https://community.cxl.com/t/1226