Setting up testing

[CXL (CXL Playbooks)]

8 Playbooks

Select an A/B testing tool

Choose a tool that’s easy to implement, provides the right data, and doesn’t impact site performance. 

Set up Google Optimize and Tag Manager

Serve personalized experiences that promote engagement and improve conversions.

Choose tools for testing

Make your optimizing and testing process much easier with the right tools

Get started with Google Optimize

Benefit from advanced experimentation, targeting, and reporting across your integrated Google suite.

Set up an A/B test on a specific audience

Boost conversions.

Set up A/B testing on email campaigns

Improve your open, click-through, and conversion rates.

Install a Javascript Snippet Using GTM

Run JavaScript codes in your site without the help of a developer and without deploying your entire site.