Beyond A/B Testing

[CXL (CXL Playbooks)]

7 Playbooks

Run holiday tests

Create better converting campaigns.

Measure and improve your website speed

Boost search engine ranking, increase traffic, retain site visitors, and increase conversion rates.

Test your user state models

Make important optimization decisions about long-term growth.

Conduct unmoderated remote user testing

Learn how people navigate your site, whether they can find a particular product or feature, and where there are areas of friction.

Use session recording to improve A/B testing

Understand the behavior of users and improve your A/B testing process.

Evaluate content performance with heatmaps

Compare reader engagement with both short-form and long-form content to see where to focus your blogging efforts.

Improve A/B tests with session recordings on Lucky Orange

Find the best performing parts of your A/B test by watching visitor recordings