Running A/B Tests

[CXL (CXL Playbooks)]

9 Playbooks

Minimize A/B test validity threats

Remove common validity threats, generate more accurate test results, and gain more valuable insights.

Prevent flicker effect in A/B tests

Prevent loss of page retention and increase your conversions when running A/B tests.

Archive past A/B tests

Document and study past A/B tests to learn from what you’ve done previously.

Performing AB testing on the landing page

Optimize your landing pages for conversion.

Monitor your A/B test

Ensure your test is error free and decide when to declare a winner.

Perform and interpret a sample ratio mismatch test

Detect and discard experiment data with serious deficiencies in implementation, tracking, or data retrieval.

Run multiple tests on the same page

Create a strategic testing plan to ensure no test overlap and take remedial measures if the overlap is unavoidable.

Launch an A/A test in AB Tasty

Optimize your test efforts and ensure your testing data is calibrated correctly.

Configure an A/B test in AB Tasty

Test new website elements to improve user experiences and boost conversions.