Playbooks from Industry experts

[CXL]

Check out these playbooks by some of the best in the business.

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Strategy

Create a B2B content strategy

Position your company as the industry leader and create demand for your products and services.

Create a SaaS content strategy

Attract leads and customers for your SaaS product.

Create a content strategy for lead generation

Attract leads for your services by creating content that educates and builds trust.

Evaluate a product-led strategy for SaaS

Figure out whether your go-to-market strategy should include a free trial or freemium offering.

Structure a Saas Sprint

Build a sustainable SaaS growth process

Conversion optimization

Write sales copy

Choose the right words to communicate clearly and persuasively with your target audience.

Create a calculated metric inside GDS

Calculate total conversions from multiple objectives in a single funnel step.

Prioritize multiple hypotheses using PXL model

Create a clear roadmap to guide your work and know what hypotheses to test first.

Structure a hypothesis

Use a scientific approach for experimentation and create consistency in your experimentation processes.

Use competitor analysis in CRO

Increase your macro-conversion goals by identifying competitor strong points.

Track and mitigate uplift decay

Access the chart properties on the right side of the panel and use the search option to find your new blended data set.

Choose a Traditional SaaS Go-to-Market Strategy

Develop a capital-efficient strategy to acquire customers.

Identify problem fields in your forms

Reduce abandonment, increase conversions and improve UX.

Add personalization to your sales funnel

Increase your conversion rate and CTR by adding personalization to your sales funnel.

Run marketing experiments

Create better A/B testing programs by running a pre-registration process.

Content

Select a video hosting platform

Find a video platform that meets your company’s needs and budget.

Create interactive images for newsletters

Increase email and website engagement by allowing visitors to see the product from a number of angles.

Set KPIs for content marketing

Make it clear what goals you want to achieve, how content marketing will contribute to those goals, and how you’ll measure the results.

Use Google Optimize for personalization

Begin your personalization journey by testing the impact of elements based on past browsing behavior data with no traffic limitations.

Set up Google Optimize and Tag Manager

Serve personalized experiences that promote engagement and improve conversions.

Audit competitors content

Identify competitors’ content gaps, which content types and keywords to target, and which channels to use for distribution.

SEO

Build links for SEO

Increase brand awareness and in-market web traffic.

Perform a link building competitive analysis

Determine whether a link-building campaign is needed to improve your website authority by analyzing the competitive landscape.

Earn links with the broken link building method

Increase your website’s authority by leveraging broken links on competing domains. 

Ecommerce

Build trust for ecommerce at any time of year

Earn the trust of your customers by showing that your ecommerce website is credible and secure.

Create an ecommerce content strategy

Increase user engagement, improve return on investment, drive traffic, improve conversion rates, and lead generation.

Create content for ecommerce funnels

Build a strong brand that will attract and engage your target audience.

Optimize for customer lifetime value

Increase the number or recurring purchases by your most profitable customer groups.

Analytics

Set custom dimensions in Google Data Studio

Find out how your primary marketing channels are performing.

Use video marketing for B2B lead generation

Improve movement through the top and middle of your sales funnel and turn your site into a destination.

Set up UTM Tags

Understand which online marketing efforts lead to conversions.

Build a dashboard in Google Data Studio

Create customized and engaging reports.

Consolidate source data in Google Data Studio

Visualize improved and useful source data.

Last edited by @hesh_fekry 2023-01-16T00:53:06Z