Go-to-market strategies

[CXL (CXL Playbooks)]

8 Playbooks

Plan a B2B go-to-market strategy

Boost your initial reach and engagement.

Determine goals for a go-to-market strategy

Improve the effectiveness of your strategy.

Plan an inside-sales go-to-market strategy

Equip your inside sales team with the tools and data they need to successfully sell your new product.

Determine success metrics for a GTM strategy

Increase conversions, revenue, and product awareness.

Create a mid-market GTM strategy

Secure successful business outcomes when launching your product in a new market.

Choose a Traditional SaaS Go-to-Market Strategy

Develop a capital-efficient strategy to acquire customers.

Plan a startup go-to-market strategy

Maximize the impact of your product launch.

Create a Value Matrix for your go to market strategy

Build meaningful marketing messages that inspire action by focusing on the value your product provides.