CXL Marketing Playbooks

Create a PPC strategy

All-access step-by-step playbooks Paid advertising

marketing, strategy, paid-advertising, hub

CXL (CXL Playbooks) March 23, 2022, 11:22pm #1

19 Playbooks

Build a paid ads strategy Paid advertising

Expand your audience reach.

Change your Google Ads attribution model Paid advertising

Assign how conversion credit is distributed across ad touchpoints.

Determine an advertising budget Paid advertising

Optimize your advertising spend and budget.

Channel strategies for paid advertising Paid advertising

3 Playbooks https://community.cxl.com/t/656 https://community.cxl.com/t/1135 https://community.cxl.com/t/1126

Create an Amazon PPC strategy Paid advertising

Drive traffic to your product pages and result in profitable sales.

Build an Instagram advertising strategy Paid advertising

Generate new leads, showcase products, and drive sales.

Build a YouTube advertising strategy Paid advertising

Build brand awareness, increase website traffic, and generate sales.

Build a PPC campaign for conversions Paid advertising

Increase revenue and drive traffic.

Set objectives for a Google Ads strategy Paid advertising

Maximize your Google Ads conversions and align your spending with your strategy.

Set up API for PPC Paid advertising

2 Playbooks https://community.cxl.com/t/1051 https://community.cxl.com/t/790

Use PPC in account-based marketing Paid advertising

Strongly engage potential clients and keep prospects warm during long sales cycles.

PPC landing page testing strategy Paid advertising

Test your landing pages to improve your conversion rates and return on ad spend.

Improve your advertising ROI Paid advertising

Convert prospective customers quickly and easily.

Create an ecommerce paid advertising strategy Paid advertising

Achieve better performance overview and enable easier optimization decisions.

Build a targeting strategy for Facebook Ads Paid advertising

Reach your ideal marketing audience.

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