Make your website more credible



Business Benefits

Improve brand value and increase purchases.

Have your website designed by a professional to create an attractive, polished look.

Ask your designer to avoid using popular stock images.

Add your company’s contact information in the footer or header section on the sidebar and add a Contact Us button that’s clearly visible in the header.

Include the address and the phone number as the main contact details. Add a Contact Us link as the very last item in the navigation menu.

Use simple language with good basic grammar, and back up all your claims.

People don’t trust what they don’t understand. Write like you talk, using the same language your customers do. However, broken grammar and incorrect spelling make you seem less credible. It’s more forgivable in blog posts, but unacceptable on your homepage, product pages, and other more static pages.

Use third-party evidence, neutral experts, or verified (i.e. scientific) studies to back up your claims. List sources.

Clearly explain your return, purchase, and email policies.

Explain what happens if users are not happy with their purchase, and how they can request an exchange or refund. Give users a time frame in which their email will be answered and stick to that time frame. Let people know what you’ll do with their email address once they give it to you.

Create product pages that include detailed product descriptions, price, materials, and expected shipping times.

Some 50% of online purchases are not completed due to insufficient information. Are there enough details for a reasonable conclusion about the purchase?

Include names of current business customers and the number of customers you have, if the number is impressive.

This is social proof. Nobody wants to be the only person buying your services. You can add the information as a pop-up or to a product page or home page.

Add social proof elements on your pages, such as trust seals, customer reviews, partnerships with reputable organizations, case studies, and testimonials.

Insert testimonials and customer reviews from real people and include their name, photo, and what they do. Include trust factor elements on the purchase page or your home page and list accepted payment methods such as Visa and Mastercard.

Regularly publish blog posts that provide information in your area of expertise.

This shows that your website is up to date and that it’s run by knowledgeable people. Work with other businesses to exchange guest blog posts.

Do not use blinking images or text, and do not place too many ads or pop-ups on your page to avoid seeming desperate.

These make scanning for information difficult and leave a bad impression.

Use up to date SEO methods to optimize your website for Google searches.

Improve your website’s loading speed by using caching or Cloudflare. Hunt down and remove dead links.

Last edited by @hesh_fekry 2023-11-14T16:05:29Z