Create a reputable ecommerce store, improve sales, and build a loyal customer base.
Use third-party software like Grammarly or Hemingway or hire a proofreader to proofread your copy before publishing.
For example, instead of saying ‘’our company is among the top 10 most popular shoe sellers,’’ say ‘’according to XYZ website, our store is among the top 10 most popular shoe sellers.’’
For example, when quoting Jane Doe, add Jane Doe, Search Engine Optimization expert, based in Los Angeles before the testimonial instead of just their name. If possible, link to their social media accounts.
For example, if your audience is looking to save money, a good CTA would be Save $15 on every purchase of $50 or more.
For example, instead of writing Spend $50 to receive a discount, write Receive a 15% discount on all purchases above $50.
Display shipping, return, and refund policies alongside your call to action to address potential objections people might have towards acting.
For example, add your company details to the header and footer of all your website’s pages.
Use real names and photos of your staff to reassure customers that they’re dealing with real people.
Use real names and photos for company staff and anyone working in a customer-facing role.
Place search boxes, navigation menus, links, and live chat bubbles in the same places throughout all your pages so customers can easily spot them.
If you don’t have a live chat option, display your company contact details in a prominent location on every page.