Add social proof to your website

Contributors

@andreea-macoveiciuc-content-expert


Business Benefits

Increase trust and conversions by showing impressive numbers, testimonials, and followers.


Display your top-selling products on your homepage or landing pages and add the number of items you’ve sold in total or over a certain period.

You can use a sales tracking tool to see your top-performing products and display the total number of sales. For example, on a monthly or weekly period.

Promote the bestselling items and display them on your homepage or landing pages with a widget or short code.

Display testimonials with photos, press mentions, or logos of your best, high-profile clients on your homepage or landing pages.

Best performing social proof includes:

  • Expert endorsements
  • Press mentions
  • Client logos
  • Testimonials

Press mentions, photo testimonials, and client logos make the best impression.

Share clients’ words by asking them for a testimonial in an email or generate a story in their name with their approval.

Share social media posts, comments, or videos of people using your products.

For example, you can embed videos of user-generated content on your site, as well as images and screenshots, or you can add your social media feed on your website homepage or landing pages.

Add a review section or an individual review page for your products.

For example, if you are selling products on Amazon, you can use their review section. Show reviews from professionals and everyday people talking about how they use the product and why they like it.

Include positive product ratings and place them close to the image of your items.

Display as many ratings as possible, to strengthen the social proof and show how popular your store is.

Display site privacy and trust seals onto the header and footer of your website.

Choose from one of the most trusted marks. For example, Norton Secured, PayPal Verified, McAfee SECURE, or TRUSTe Certified.

With social proof, a big thing to remember is that people are increasingly cynical about it. Do everything in your power to make sure it comes across as genuine. For example, name the person and link back to their social profile if possible or encourage people to submit video testimonials. It doesn’t matter if the quality of the video is not great because, if anything, that makes them feel more genuine.

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