The new Retention and CLV course is live. Understand your customers better and how you can keep them.
- Learn how to develop a behavior-marketing-plan (BMPs) that takes a more targeted approach to how you communicate with different customers.
- Clearly understand why segmenting your customers is important, how to segment your customers and why this is a critical component to increasing retention.
- Understand how to utilize customer data to build better audiences to utilize in paid search campaigns.