The new Retention track for our upcoming Ecommerce Marketing Minidegree is live. Track available immediately to all-access members.
- Customer Journey - Naheed Adil (new)
- Customer Segmentation - George Kapernaros (new)
- Customer Experience - Adrian Piegsa
- Retention and Customer Lifetime Value - David Green
Your product, fulfillment, and customer support are table stakes. It’s the minimum your customer expects, not a way to build a competitive moat.
The biggest ecommerce brands are growing not just because they ship on time but because they understand the strategy it takes to win in such a saturated market.
The winners understand they need to invest in their brand, position to serve the underserved market segments, acquire customers for a lower cost than competitors and retain them longer. This training teaches you all that and more.