The new Customer Segmentation course is live. Learn how to build reality-based segments based on what customers do and why they do it.
- Learn exactly what data matters and how it can help your brand make more money.
- Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
- Find out how to discover why your customer’s actions in a behavioral segment.
- Develop a self-serve segmentation funnel.
- Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.