Interview Preparation

[tania]

Hey @jobsforkarthikan,

Here’s some resources I’ve curated for you, as requested.

@jobsforkarthikan

Paid advertising (PPC, Google Ads, SEM)

• Course - https://cxl.com/institute/online-course/google-ads-ecommerce/

• Playbooks

  • Create paid advertising for your brand
  • Set up a video campaign in Google Ads
  • Optimize landing pages for paid search advertising
  • Set up ValueTrack parameters in Google Ads
  • Create a strategic messaging plan for ad extensions in Google Ads
  • Determine an advertising budget
  • Evaluate ad extension performance in Google Ads
  • Align your SEO and PPC teams
  • https://cxl.com/blog/google-analytics-4/

@jobsforkarthikan

Facebook Ads

• Course - https://cxl.com/institute/online-course/facebook-ads-creative/

• Playbook - Create customer segments for Facebook ads

• Blogs:

  • https://cxl.com/blog/facebook-marketing/
  • https://cxl.com/blog/ab-testing-facebook-ad-campaigns/
  • https://cxl.com/blog/facebook-vs-adwords-optimization/

@jobsforkarthikan

SEO

• Course: https://cxl.com/institute/online-course/technical-seo/

• Playbooks

  • Use SEO to increase website traffic
  • Track and measure the ROI of an SEO campaign
  • Create an ecommerce SEO strategy
  • Experiment with search & recommendation algorithms

@jobsforkarthikan

Selecting the right media mix for your campaign & Choose the right social media platform?

• Course - https://cxl.com/institute/online-course/organic-social-media/

• Playbooks (older playbooks - comment below if any specific playbook can be improved)

  • Create a social media plan for a "boring" B2B industry
  • 3. Identify which social media platform to focus on
  • Using social media to grow a business

What might help with social media, as I’ve got tons of experience with it - let me know what kind of messaging you’re looking for, and I can guide you to platform-specific resources.

Let me know how you like these resources as you go through them. If you need more, I’ll be happy to provide.

Always here,
Tania