Interview Preparation

[tania]

Hey @jobsforkarthikan,

We are currently looking into updates on the blog posts you mentioned. We aim to have the most up-to-date methods reflected.

Let me look into the most current blogs, playbooks and courses on the topics you just mentioned above and get back to you.

[jobsforkarthikan (Karthik A N)]

Hello Tania,

I hope you are doing well.

I wanted to check, is there any module/playbook/resource on Selecting the right media mix for your campaign & Choose the right social media platform? Kindly, let me know.

Thank you,
Karthik

[tania]

Hey @jobsforkarthikan,

I have gathered up to date playbooks from your last ask, but let me add your new request as well.

To help make resources I provide more actionable for you, are you looking for right media mix for your campaign in relation to social media in general, or a specific platform (like Facebook)?

Let me know when you can
Tania

[jobsforkarthikan (Karthik A N)]

Hello Tania, Thank you so much for the support, I need the right media mix for a campaign in relation to social media in general as well as Google Ads (PPC), across digital marketing channels.

Regards,
Karthik

[jobsforkarthikan (Karthik A N)]

Hello Tania,

I hope you are doing well.

I completed a Mindidegree in Ecommerce Marketing today, can I get job support or openings? And also I wanted to check any updates on the resources. Kindly, let me know.

Regards,
Karthik

[tania]

Hey @jobsforkarthikan,

I have got a list of curated resources for you today, just a moment.

I completed a Mindidegree in Ecommerce Marketing today, can I get job support or openings?

We don’t offer dedicated job support except in our Talent program, which you can learn more about here: https://cxl.com/institute/get-hired/

[tania]

Hey @jobsforkarthikan,

Here’s some resources I’ve curated for you, as requested.

@jobsforkarthikan

Paid advertising (PPC, Google Ads, SEM)

• Course - https://cxl.com/institute/online-course/google-ads-ecommerce/

• Playbooks

  • Create paid advertising for your brand
  • https://community.cxl.com/t/set-up-a-video-campaign-in-google-ads/981
  • https://community.cxl.com/t/optimize-landing-pages-for-paid-search-advertising/861
  • https://community.cxl.com/t/set-up-valuetrack-parameters-in-google-ads/509
  • https://community.cxl.com/t/create-a-strategic-messaging-plan-for-ad-extensions-in-google-ads/857
  • Determine an advertising budget
  • https://community.cxl.com/t/evaluate-ad-extension-performance-in-google-ads/856
  • https://community.cxl.com/t/align-your-seo-and-ppc-teams/159
  • https://cxl.com/blog/google-analytics-4/

@jobsforkarthikan

Facebook Ads

• Course - https://cxl.com/institute/online-course/facebook-ads-creative/

• Playbook - https://community.cxl.com/t/create-customer-segments-for-facebook-ads/977

• Blogs:

  • https://cxl.com/blog/facebook-marketing/
  • https://cxl.com/blog/ab-testing-facebook-ad-campaigns/
  • https://cxl.com/blog/facebook-vs-adwords-optimization/

@jobsforkarthikan

SEO

• Course: https://cxl.com/institute/online-course/technical-seo/

• Playbooks

  • Use SEO to increase website traffic
  • Track and measure the ROI of an SEO campaign
  • https://community.cxl.com/t/create-an-ecommerce-seo-strategy/184
  • Experiment with search & recommendation algorithms

@jobsforkarthikan

Selecting the right media mix for your campaign & Choose the right social media platform?

• Course - https://cxl.com/institute/online-course/organic-social-media/

• Playbooks (older playbooks - comment below if any specific playbook can be improved)

  • Create a social media plan for a "boring" B2B industry
  • https://community.cxl.com/t/3-identify-which-social-media-platform-to-focus-on/1102
  • Using social media to grow a business

What might help with social media, as I’ve got tons of experience with it - let me know what kind of messaging you’re looking for, and I can guide you to platform-specific resources.

Let me know how you like these resources as you go through them. If you need more, I’ll be happy to provide.

Always here,
Tania

[jobsforkarthikan (Karthik A N)]

Hello Tania,

I appreciate your help so much. Thanks for sharing the useful resources. Sure, I will let you know.

Sorry to bother you again. I’m looking forward to your reply to the below points & platform-specific resources.

For help with social media -

For Paid media (Google ads / PPC) and for Paid Social (Meta, Instagram, LinkedIn & Twitter), I want to know how to pick on the Paid Ads, Paid Social with respect to B2C & B2B, D2C, & e-Commerce.

a) For example the objective or messaging could be top of the funnel (awareness), middle of the funnel (consideration), and bottom of the funnel(Conversions)

b) how do companies mix or choose paid ads & paid social at the various stages of the funnel (what are the steps involved, an example would help me a lot), and

c) how to choose a budget (an example would help me to better understand) for both the paid ads and paid social. And KPI’s to look at the various stages of the funnel.

I appreciate your guidance.

Thank you,
Karthik

[sociallyshruti (Shruti Subramanya)]

This a great great post! I am definitely book marking this.

[hesh_fekry]

@ognjen_boskovic @pablo any thoughts on?

@jobsforkarthikan

For help with social media -

For Paid media (Google ads / PPC) and for Paid Social (Meta, Instagram, LinkedIn & Twitter), I want to know how to pick on the Paid Ads, Paid Social with respect to B2C & B2B, D2C, & e-Commerce.

a) For example the objective or messaging could be top of the funnel (awareness), middle of the funnel (consideration), and bottom of the funnel(Conversions)

b) how do companies mix or choose paid ads & paid social at the various stages of the funnel (what are the steps involved, an example would help me a lot), and

c) how to choose a budget (an example would help me to better understand) for both the paid ads and paid social. And KPI’s to look at the various stages of the funnel.