Engage your audience and improve your organic social media reach.
Track your current shares on all social media and website content.
Analyze your most-shared content to find commonalities you can use in future posts.
Analyze your least-shared content for insights on what content to avoid.
Prioritize visual social content that receives the most shares and engagement.
Create content that is focused on trending topics or original industry insights.
Time your post publication schedule to align with the times your audience is typically online.
Ensure all content on your website is easy to share.
Embed social sharing icons on your marketing emails.
Share top content with your brand loyalists, asking them to share.
Consider influencer outreach to amplify your content shares.