Improve your reach and brand presence.
Create a comprehensive Facebook strategy that defines your goals, target audience, post types, posting frequency, and engagement efforts.
Request Facebook verification for your brand page.
Create value-adding content most likely to result in likes, comments, and shares from current followers.
Use a small number of relevant hashtags related to your post topic and industry.
Post content at strategic times when most of your current followers are online.
Interact with your followers, including quick and helpful responses to direct messages and comments.
Promote your Facebook brand page on other relevant channels.
Encourage Facebook product reviews from satisfied customers.
Run a paid campaign or boost some of your most successful organic posts with a Page Likes objective.
Monitor your follower growth and the reasons your audience follows your page to optimize your efforts over time.