It’s hard to know whether you have an accurate idea of your audience’s interest in various topics if you’re not specifically measuring their responses. Engagement shows you where your audience is most keen on interacting with you - and therefore where your best opportunities lie.
Record every social media account you’re currently using. Analyze your past content for engagement and effectiveness. Analyze your current audiences for their fit with your target market and the products you sell. Identify weaknesses, strengths, opportunities, and threats.
Pick social media platforms that will help you reach out to your target audience. Set firm timelines and percentage improvement goals.
Create audience personas, set a ratio for organic to paid content that you’ll publish, create a content calendar, and monitor brand mentions.
Playbooks about creating strategies for specific social media platforms
Tools like Coschedule can help you to schedule updates, get analytics and automate much of the publishing process.
Coschedule in particular has a feature called Requeue that fills gaps in your calendar publishing schedule automatically with a queue of social updates created earlier. It will pick from this list based on performance or when they were last sent.
Analyze your most- and least-shared content to find commonalities in what prompts your audience to share – or not share – a post. Use these learnings to create content customized for your audience. Make sure your posts are easy to share, and increase your reach using brand loyalists and influencers.
Use hashtags sparingly and include a quick CTA. Retweet other users’ content, but add your own insights to make your Tweets worthy of shares.
Use giveaways to encourage responses, and continually review which tactics have had the most impact.
Build relationships with followers and industry leaders and write and publish guest posts on industry websites. Provide customer service through social media, and encourage customers to mention your brand in product reviews.