Thanks paul for your feedback here. Super helpful in fleshing out this playbook. Which is currently more of an outline.
Indeed I recently received some advice by @peep_laja that to post successful and relevant content on social that you should be more strategic. Pick 2-3 topics that you want to be known for, talk about and build an audience around.
And then write about those with a hook your posts from
- start with a hook - why should I care? raise the stakes
- just talk about the meat, dont talk about meeting someone or narrate a discussion
- the end… make sure there is one… if it starts like a story, there should be a payoff
This applies more specifically to linkedin, but I guess the principles are the same.